Design in every detail
To visualize the strategic direction, ZAG’s designers began with wireframing, delivering a workable blueprint for the key components of the site. When the foundational elements of the new site were established, the design team created two unique desktop design concepts that portrayed Coastal’s distinctive brand style, connected with target audiences through lifestyle photography and offered custom graphical elements and iconography. To gauge which design best met audience needs, ZAG performed usability testing. Armed with the results, ZAG then extended the chosen design to the remaining layouts, and used responsive design best practices to create mobile and tablet designs as well.
Empowered through development
Because of its secure, scalable and marketing-focused platform, ZAG developers built the new site on the Kentico CMS . This content management system allows Coastal’s administrators to make easy updates in the backend, including custom locations management tool and rates management tools. Importantly, the website is built for ADA website compliance, assuring that visitors with disabilities will be able to use Coastal’s new site with ease.
Content and tools focused on member needs
To empower its membership to feel more in control of their financial decisions, Coastal put an emphasis on providing useful information on its new site. Through a prominent solutions finder on the home page, users can self-select who they are and what they are looking to accomplish. Based on user selections, the custom tool generates tailored results, surfacing relevant articles, tools, products and other dynamic content.
Additionally, ZAG’s content team overhauled the site content through strategic web copywriting, custom crafting the text in the credit union’s unique tone of voice with product descriptions, community outreach, financial articles and more. Following best practices for search engine optimization, the website content focuses on guiding members and feels natural, while still infused with SEO-friendly keywords.
Members can also enjoy a mix of financial literacy content to help at key life stages, providing background on these major events, as well as bundles of relevant products and services. This content is additionally available contextually throughout the site, allowing users to tap into calculators, videos, apps and other helpful tools as they are exploring various products and solutions.