Coastal Credit Union

Developing a sophisticated, user-friendly credit union website

Serving North Carolina for over 50 years, Coastal Credit Union (Coastal) knew its website was due for a redesign so it could better meet the needs of its nearly 300,000 members. The mission of this website redesign was to demonstrate increased value to its membership by offering an updated interface, robust financial resources and an innovative design.

After partnering with another agency for strategy and design, Coastal hired with ZAG Interactive for the second time to bring their vision to life.

A strategic focus

  • The custom designs, provided by Coastal Credit Union, were reviewed by ZAG developers and QA team to clarify requirements and ensure compliance with current ADA guidelines.
  • ZAG implemented a new research-based SEO strategy that works to attract the right visitors to the website based on their unique financial goals and needs. This paired with the content provided by Coastal.
  • ZAG implemented content modeling to ensure that certain content types were easily repurposable throughout the site.
31%
increase in page views

Empowered through development

  • Because of its secure, scalable and marketing-focused platform, ZAG developers built the new site on the Kentico CMS.
  • The content management system allows Coastal’s administrators to make easy updates to the site, including a custom FAQs management tool and rates management tool.
  • Kentico makes integrating with third-parties seamless, from online banking vendors to calculators and more.

Made for marketing

  • To support campaign conversions, ZAG created a landing page design, providing a modifiable template for Coastal to use as a promotional destination.
  • A custom analytics and event tracking strategy that combines site and channel stats against pre-determined success metrics was developed to help Coastal measure, monitor and adjust tactics.
  • The new site presents multiple touchpoints for recommended products, relevant promotions, and cross-sell opportunities in a way that feels helpful, instead of overly pushy to the end user.
How We Helped
ZAG helped bring Coastal's designs to life - creating an easy-to-manage, scalable website to support this thriving credit union.