Co-Communications is a full-service public relations and marketing agency that creates campaigns for clients in various industries from the company’s locations in Connecticut and New York. Co-Communications approached ZAG in need of a redesigned website that allowed the agency to maximize the HubSpot inbound marketing platform it began using recently.
SEO-focused redesign strategy
ZAG’s strategists recommended a website redesign to create a site architecture that prioritizes SEO and enhances the user experience. Co-Communications was concerned that its old website was not SEO-friendly and had led to a significant drop in search engine rankings. Integrating the Co-Communications site with HubSpot enables the marketing agency to strengthen its search engine rankings and position itself as an ideal solution to its target audience.
Modern design to support brand and marketing goals
Built on WordPress, ZAG’s designers modernized the Co-Communications website to match the company’s updated brand and delivered a clean, open site that leverages larger images for a more powerful impact on the audience. ZAG’s marketing department created and implemented an SEO strategy for the site featuring optimized content and meta tag development plus new site analytics that enable the agency to monitor the site’s impact on their business. ZAG also assisted with pay per click advertising campaigns.