As the largest credit union in the Pittsburgh area, Clearview Federal Credit Union wanted to redesign its website with members in mind. Based on their goals, ZAG designed and developed a solutions-based site with a five-star consumer journey, helping set Clearview apart from its competition as a trustworthy, dependable financial partner with a strong community focus.
Breaking out of the mold
Following a collaborative discovery session with Clearview, ZAG outlined a new site architecture and strategy that would support its major redesign objectives, including enhancing the user experience, providing more comprehensive solutions, simplifying the content management process, and attracting new members. To increase online visibiity of the brand, products and services among potential new members, a tactical SEO strategy supports rankings in search results and helps drive qualified traffic to the website. The content strategy aligns with Clearview’s values and guides visitors throughout the site, balancing product promotions with educational resources, member solutions, and other essential elements.