As a long-time ZAG client, Capital Credit Union, a North Dakota community-based credit union, was once again ready to elevate their website. With their core values in mind, Capital Credit Union was looking for a refreshed website design that would further enhance the user experience for all audiences while also being more dynamic. Capital Credit Union worked with ZAG to meet the growing needs of their members while reflecting their brand, empowering members and fostering financial growth.
Improving the user experience
As an initial part of the project process, a discovery session was held to understand project goals and begin developing a tailored strategy for success. Capital Credit Union’s vision included refreshing their website design while continuing to ensure responsiveness on all devices, updating the navigation, and leveraging innovative features and components to guide members toward their goals. To meet their evolving needs, ZAG started with a new site architecture that leads with an audience-focused approach so the credit union’s personal and business members can easily find what they are looking for.
Showcasing the brand through design elements
In addition to this, ZAG created a refreshed, responsive design for the website that is also ADA conformant. Strategic uses of brand colors continue to be used throughout the site to highlight important elements, including the login button. Other helpful resources like opening a checking account or applying for a loan are surfaced on the homepage to allow for easy access. Additionally, strategic use of dynamic movements and visual elements are incorporated into the design to help move website visitors down the page. These tactics work together to create a cohesive site experience that successfully captures the Capital Credit Union brand, supports member needs, and achieves new business objectives.