Capital Credit Union

Enhancing this long-term client's site to meet new business goals

As a long-time ZAG client, Capital Credit Union, a North Dakota community-based credit union, was once again ready to elevate their website. With their core values in mind, Capital Credit Union was looking for a refreshed website design that would further enhance the user experience for all audiences while also being more dynamic. Capital Credit Union worked with ZAG to meet the growing needs of their members while reflecting their brand, empowering members and fostering financial growth. 

Improving the user experience

As an initial part of the project process, a discovery session was held to understand project goals and begin developing a tailored strategy for success. Capital Credit Union’s vision included refreshing their website design while continuing to ensure responsiveness on all devices, updating the navigation, and leveraging innovative features and components to guide members toward their goals. To meet their evolving needs, ZAG started with a new site architecture that leads with an audience-focused approach so the credit union’s personal and business members can easily find what they are looking for.

Showcasing the brand through design elements

In addition to this, ZAG created a refreshed, responsive design for the website that is also ADA conformant. Strategic uses of brand colors continue to be used throughout the site to highlight important elements, including the login button. Other helpful resources like opening a checking account or applying for a loan are surfaced on the homepage to allow for easy access. Additionally, strategic use of dynamic movements and visual elements are incorporated into the design to help move website visitors down the page. These tactics work together to create a cohesive site experience that successfully captures the Capital Credit Union brand, supports member needs, and achieves new business objectives.

increase in organic search traffic (year over year)

Elevating the content strategy

Further refreshing the website UX, a new copywriting strategy was implemented to strategically position products and drive conversions. Research-based keywords and phrases based are incorporated into the updated website copy to support SEO best practices. From header tags to meta data, ZAG’s team provided the support Capital Credit Union needed to meet ongoing SEO goals. Additionally, contextual resources ‒ such as financial tools, education and calculators ‒ provide valuable insights to guide visitors along the consumer journey, while conversion-focused landing pages offer a strategic experience to encourage leads.

Leveraging the latest technology

To continue to meet the unique needs of the credit union, facilitate ongoing content management and support the latest technology, the website was rebuilt in the Kentico CMS. The credit union can continue to customize and create flexible page layouts as their goals and needs change, while maintaining brand consistency. Custom rates and locations management tools are also seamlessly integrated to make centralized and sitewide updates simple.

As an upgraded, clean and member-focused website that is intuitive and engaging, Capital Credit Union is ready to support current and prospective members- now and in the future.  

We really enjoyed working with ZAG through this whole process. Our website development went smoothly and we were always kept well informed with what was happening. Our representative was very knowledgeable and helpful. We had frequent check-ins to keep the dialogue flowing between our team and ZAG. Our website turned out wonderfully and we would definitely use ZAG again in the future.
Kimberly Gietzen, Design & Marketing Specialist, Capital Credit Union
How We Helped
The new website successfully reflects the refreshed brand and supports both business and member growth, and will serve this credit union for years to come.
October 2018 site of the month

Before & After

Use the slider below to see the before and after design.
Before After