2020 Update: This bank has since re-branded since this work was initially completed.
Capital Community Bank (CCBank) is a community bank based in Utah with a commitment to supporting the financial and social well-being of the community. CCBank leverages social media to better connect with individuals and businesses in the local area, while supporting business initiatives.
Consultation and analysis
To obtain a thorough understanding of CCBank’s existing social media presence, ZAG Interactive performed a complete consultation and analysis of all active channels. ZAG focused on key performance indicators including social connections, engagement levels, page reach and ROI potential. This allowed our team of social strategists to identify opportunities and offer suitable solutions that would help CCBank expand its audience, attract customers and more.
Social strategy and planning
Based on this insight and best practices for social media in the financial sector, ZAG established a targeted, cross-channel social media marketing strategy that would be applied to ongoing monthly marketing campaigns for CCBank. This plan was carefully calculated to help the Utah-based bank use relevant social media platforms synchronously as a method to establish and maintain relationships, create value, enhance marketing efforts, build up the brand and generate real results.
Execution and integration
To strengthen CCBank's social media efforts and drive conversions, ZAG takes a comprehensive, integrated approach when conceptualizing and creating social media campaigns. This involves developing campaign consistent landing pages and homepage banners online, as well as in-branch materials and outdoor signage to deliver a seamless user experience, generate trust and support business initiatives.
Example campaigns and results
CCBank has seen significant increases in social media connections, audience reach and engagement levels. Also, the bank has realized substantial growth in key business areas, including website traffic, visitor quality and meaningful relationships with consumers in the Utah area.
- Resolutions Campaign: To increase brand awareness and generate interest in CCBank solutions, ZAG created a unique, timely integrated social media program that positioned the bank’s products and services as beneficial in achieving common New Year’s Resolutions. This campaign reached 391,964 more people, increased engagement levels by 1,319% and generated 330% more social connections compared to the same timeframe the previous year.
- Financial Fitness Campaign: To represent CCBank’s mission and promote America Saves Week, ZAG developed a fun, unified social media campaign that shared a series of valuable financial “Fit Tips” for individuals and businesses on corresponding platforms. This campaign produced a 7,300% increase in quality social media-driven website sessions, as visitors spent 1.56 minutes longer exploring the site, compared to the same time period the year prior.