Branding by design
Delivering an on-brand experience, the new website embraces the Berkshire Bank colors and captures the Bank’s character through many custom design elements. To create excitement and bring out the brand, the new website design uses relatable photography, iconography and subtle animation to position the Bank as a leading yet local financial institution. The new design strategy is highly focused on helping customers at every step – from relevant resources on specific product pages to a solution finder that connects common customer needs with related products and services. Conforming to current ADA guidelines, the new site also makes visitor usability a key priority.
Marketing that makes a difference
To increase online visibility of the website, ZAG’s marketing team created a custom search engine optimization strategy. Leveraging local keyword research and SEO best practices, the SEO strategy, combined with updated, easy-to-understand website copy helps prospective and existing customers find and understand Berkshire Bank’s solutions. Highlighting key site elements and enhancements, a website tour allows for a simple, seamless transition to the new site. Additionally, ZAG developed a landing page layout for Berkshire Bank to use in future campaigns – offering a conversion-focused experienced to help visitors along their journey.