Berkshire Bank

A consumer-inspired site for digital first solutions

An industry-leading, relationship-driven and community-focused bank, Berkshire Bank needed a new website to reflect the evolution of its brand while highlighting its distinct promise and value proposition. As long-time partners teaming up on a previous website redesign and other digital projects, Berkshire Bank trusted ZAG Interactive to tell the brand story and bring its vision to life.

136%
increase in average session duration comparing two weeks before and after launch

A new way to navigate the website

  • A social stories-inspired homepage highlights timely offers, priority products, community and more in a popular, familiar format.
  • A multi-level navigation structure gives equal prominence to each main business lines in the menu, as well as its own homepage.
  • Mini product and page descriptions in the menu help generate interest and guide visitors along the consumer journey.


Relationship-building marketing and strategy

  • The Online Banking login experience provides a seamless path to multiple accounts for different audiences and offers valuable content to visitors.
  • The site search takeover includes links to top searched pages based on analytics, providing additional visibility and convenience for consumers.
  • A multi-purpose side-scroll feature ensures visibility of popular financial solutions, like Berkshire ONE, and supports brand differentiation in key placements.
A financial “tip of the day” with pre-populated content automatically rotates to offer valuable timely content, engage returning customers and encourage additional product adoption.

 

Brand-inspired website design and content display

  • The responsive website design gives users various options for each component, with different branded backgrounds, graphical elements and more.
  • Icon bands, content cards, carousels and other visual displays makes SEO-focused website content easy to read and digest.
  • Flexible layouts allow for the combination creation of uniquely engaging content experiences to effectively communicate brand and product information.

Before & After

Use the slider below to see the before and after design.
Before After
"The site was built entirely with our clients in mind and a commitment to modern banking. With the new site, we wanted the Berkshire One digital experience to shine—from premium perks to smarter banking. It’s a digital upgrade that brings all the value of Berkshire One to the forefront for consumers and businesses."
Sumant Pustake, Chief Strategy & Marketing Officer
Unique positioning such as “money management must-haves” modernizes conversations about banking solutions, appeals to younger demographics and offer a retail-like browsing experience for financial products.

User-driven website features and functionality

  • Kentico’s XbyK CMS offers a user-friendly dashboard and content management features that make it easy for administrators to maintain a distinctly branded site experience.  
  • The content hub allows for promotions, resources, creatives and other custom content to be managed centrally and shared across the site.
  • Custom-developed features and seamless integrations with online applications and other third-party tools create a streamlined UX.
A website tour introduces first-time visitors to the redesigned website, helping them find their favorites and discover new features.
"This wasn’t just a site redesign—it was a full-on reinvention to show our customers who we are today. We focused on clear navigation, mobile-first design, and creating a digital experience that feels just as personal and seamless as walking into one of our branches. I’m incredibly proud of the teamwork that brought this vision to life."
Mark Pedrotti, SVP, Director of Marketing
How We Helped
Creating a unique website experience that highlights the bank’s brand and value proposition. 
Kentico Site of the Month (March 2025)