Bay Federal Credit Union is a full-service financial institution helping members in the California counties of Santa Cruz, Monterey and San Benito. Bay Federal relied on ZAG Interactive to create a refreshed, modern website that enhances the credit union’s exposure and profile locally while generating more lending activity online. They also needed a site that provides easy navigation and delivers a more complete user experience through thoughtful site architecture.
Unique on-brand responsive design
ZAG designers created a simplified, lighter-feeling website with more white space and large, stunning photographs of the Bay Area landscape that emphasize Bay Federal’s brand and location. Against this natural backdrop, we helped position Bay Federal as a trustworthy and approachable credit union devoted to community service and improving the lives of their members.
Simplified, dynamic user experience
We designed large promotional areas where promotional messaging is prominent and above the fold to engage the audience without distracting them. The calls to action are defined clearly for a better user experience. In these spaces, Bay Federal expresses its brand position as a credit union that cares about members and approaches business in a friendly and fun manner. ZAG designers also implemented drop-down menus that enable easy navigation to internal pages while providing additional promotional areas to cross-sell products and services.
Customized Sitefinity features
ZAG developers built the site in the Sitefinity CMS and integrated a rates database that allows Bay Federal officials to update rates dynamically throughout the site. We also integrated the online banking login with a third-party provider while maintaining the user experience we created with the website redesign.
Overall, Bay Federal’s refreshed website caters to their members with convenience and useful functionality while expressing the credit union’s personality as a helpful and caring financial partner.