Atomic Credit Union

Redesigning an Ohio-based credit union’s site to keep pace with its continued growth
Atomic Credit Union has served its members in Southeastern Ohio for nearly 62 years. In recent years, the credit union has expanded its locations to a total of 13 branches and added student-run branches, active in more than 20 schools in the region.

With strategic change and physical expansion came the desire to streamline their positive brand image and message through their website. Atomic Credit Union partnered with ZAG Interactive to create a modernized site that develops a clear path to new memberships and accounts, and gives the credit union easy-to-administer control over their site. The result of this responsive credit union website redesign project was a custom-developed website that allows for the personalized financial success that Atomic Credit Union values.

A strategic start      
ZAG began this website redesign project by restructuring the website architecture to reflect simplicity and convenience within a contemporary and responsive design. The new architecture gave Atomic Credit Union a chance to reach for their goals, which included a more streamlined user experience, increased site traffic and improved visitor engagement.

Enhanced design

Once the structure of the new site was defined, ZAG’s design team went to work designing a responsive site that would allow Atomic Credit Union’s current and future members  to seamlessly access services and banking resources on any device. The design included the addition of a blog for the credit union to continually share useful updates with its member base..

To support the modern, simplistic design of the Atomic Credit Union site, ZAG’s content team reworked the website copy in support of its SEO goals.

Custom Kentico CMS development

ZAG’s development team supported the fresh design with custom functionality that enhances the user experience, allows for easy site administration, and helps visitors take desired actions and get the answers they need.

Built in the Kentico CMS, ZAG developers built several custom tools for the new Atomic Credit Union site. A Member Voting Module allows eligible credit union members to vote for board members annually online. The votes are then tracked and stored in the CMS. Custom Auctions Listing functionality also permits the management of online vehicle auctions and classified listing, so site administrators can list vehicles for sale with a form for members to bid or buy now. With the custom Classifieds section, members can login, create a profile and list items for sale as well as edit and schedule posts. Aiding in the site usability, self-service capabilities and administrative ease, custom forms were added along with a rates management tool, locations management tool, and chat integration.
For Atomic Credit Union, the site redesign leaves visitors with a favorable impression of this Ohio credit union, allowing the financial institution to scale up their site to keep pace with its growth in services, memberships and business needs.
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