Ardent Credit Union (formerly Sb1 Federal Credit Union) is a member-oriented financial institution, servicing over one hundred companies across the country and the Philadelphia community in which the credit union is based. Ardent asked ZAG Interactive to assist the credit union's internal marketing team with the digital agency's full array of integrated services, including strategy, design, technology and marketing.
Dedicated team of strategists, designers, writers and account management
Ardent and ZAG entered into an ongoing monthly retainer relationship, collaborating together to develop marketing campaigns aimed to achieve the credit union's specific business objectives, such as increasing membership, new account openings and new product adoption. A dedicated ZAG program manager serves as a single point of contact on behalf of the credit union, communicating directly with Ardent’s VP of Marketing on a routine basis to assess opportunities and strategize promotions in a collaborative manner. For brand continuity and economy of scale, ZAG dedicates a consistent team of account managers, writers, designers, developers and strategists to deliver strategically-sound projects to the credit union in a timely and efficient manner.
Integrated print and online campaign support
When Ardent has a particular product push and specific communication vehicle in mind, ZAG provides strategic concepting, copywriting, design, and development services to support their needs. ZAG’s comprehensive skill set allows Ardent to rely on us to translate business goals, such as "increase loan applications" to strategic and tactical initiatives. Running the gamut from traditional marketing to inbound marketing, typical tactics employed for Ardent include branding, copywriting, digital newsletters, direct mail postcards, display ads, social media design, home page takeovers, print advertisements, sales letters, web pages, and more. A boon to the credit union, ZAG's retainer hours afford Ardent the opportunity to leverage the digital agency's integrated marketing services as needed without having to staff such a variety of resources in house.
Campaigns and results
ZAG's monthly retainer services resulted in numerous project successes for Ardent, and our relationship continues to develop to support ongoing print and digital needs.
- Loans Campaign: To increase loan applications, ZAG created monthly product pushes for home, auto and school loans. This campaign resulted in 8 consecutive months of loan growth and counting.