Apple Bank Print Material

Creating a community focus through customizable print marketing materials

Apple Bank, a staple in the New York community, worked with ZAG to modernize its website by introducing state-of-the-art functionality and vibrant lifestyle images that help bring the brand to life.

Driven by the success of the website redesign, ZAG collaborated with Apple Bank to elevate its in-branch collateral and marketing materials by bringing the bank’s community focus to the forefront. Using lifestyle imagery to resonate with the community and make New Yorkers proud, the posters feature local photography and classic black-and-white NYC landmarks.

Placement for product highlights and offerings provides mix-and-match flexibility that allows for efficient production of unique posters to foster brand consistency and market recognition. Showing real people in real moments, the designs draw inspiration from street art to showcase the diversity, authenticity and culture of the community.

ZAG supplemented these posters with a variety of other print materials, including a brochure template, in-branch flyers supporting a range of products and promotions, and a welcome folder template to introduce new customers the bank. All collateral templates share the same branding and lifestyle focus, embedding Apple Bank in the community while emphasizing the importance of its New York neighbors.

These new designs inject personality and relevancy into Apple Bank’s marketing materials by putting real New Yorkers front and center. Together, these materials successfully illustrate the variety of New York lifestyles and the bank’s dedication to its customers and its community.

How We Helped
ZAG created new print materials for Apple Bank to emphasize its community focus and support future campaigns and product offerings.