Apple Bank, with a history dating to the mid-19th century, is a New York-based institution and longtime ZAG Interactive client that needed to bring its website up to modern standards for its customers. ZAG delivered a refreshed site that opens up the digital space to be more inviting and effectively informative, while developing powerful functionality that benefits customers and Apple Bank administrators who manage the site.
The new website architecture system that ZAG created simplifies and streamlines Apple Bank’s site overall, and the responsive design reflects Apple Bank’s commitment to convenience and making key information easily accessible. Visitors can quickly explore Apple Bank’s array of banking and lending services without being overwhelmed, and fewer menu options direct people to their destinations. Visitors can also access rates, explore products and services, apply for loans online and contact Apple Bank in fewer clicks.
ZAG’s experienced developers built Apple Bank’s site on a robust CMS and created a custom rates management tool to enable Apple Bank officials to easily manage rates in a centralized location rather than spending time on piecemeal, page-by-page rate updates. ZAG’s team also created a locations finder and built multiple custom forms to help the bank track their marketing efforts and traffic. The new, AA compliant design also ensures that the site will be accessible to those with visual disabilities as well.
The refreshed website places an emphasis on digital brand consistency, so we created a web style guide that helps Apple Bank’s team understand how the brand needs to be portrayed across all spaces.
To complement the visual reimagining of Apple Bank’s site, ZAG’s content team reworked the website copy to be more customer-centric and approachable while positioning the bank as an expert and supporting their SEO goals. Our marketing and design departments also created a LinkedIn company page that allows Apple Bank to share important bank news while connecting with professionals who can generate business leads and referrals.
Apple Bank, with its tremendous history, now positions itself for the future with a site that caters to customers’ needs and expectations and delivers on its Core Neighborhood Banking value proposition. ZAG Interactive continues to support Apple Bank with its ongoing strategy, design, marketing and development needs.