Enhancing the user experience and defining the content strategy
The new Ameris Bank website focuses on delivering an expected experience by meeting visitors with what they need, right where they are looking for it. This strategy inspired the new site architecture and content strategy, empowering visitors to find the right financial solutions based on their unique needs. The robust site menu represents the full size and scope of Ameris Bank, while its intuitive organization makes it easy for users to navigate, while being scalable for future growth. Distinct content types were established to highlight different aspects of Ameris Bank, from community information to product promotions. Wireframes were initially developed to outline the hierarchy and ensure the defined strategy aligned with Ameris Bank’s business priorities.
Designing with purpose
The new brand comes to life with the redesigned responsive website. The strategic use of brand elements illustrates Ameris Bank’s dynamic, lionhearted, unconventional, resourceful and relational personality. Engaging visuals, from lifestyle photography and iconography, resonate with visitors and guide them along the consumer journey. Designed with usability as a top priority, the website is conformant with current ADA guidelines to ensure site accessibility for all visitors. Helping establish consistency across all channels and other third-party solutions, a style guide was created to outline how certain design components should be used.
Creating valuable content
Increasing content relevance, the overhauled website copy positions product and services to Ameris Bank’s audiences by creating personal connections between banking solutions and customer goals. Digestible content formats, such as bullets and blocks, make it easier for visitors to understand unique product features and pick the best solution for their needs. Providing a holistic user experience, the website integrates helpful resources with product and service information. The combination of keyword-rich and relevant content also helps attract organic search audiences as part of the SEO strategy.