Understanding the importance of its website, Texas-based ALLIANCE Credit Union was struggling with site management, user experience and conversions. ALLIANCE hired ZAG Interactive to reimagine its website – including overhauling the design and content and building in a new CMS platform that made site management a breeze.
Creating a new site strategy to achieve goals
ZAG’s strategy team initially developed a new site architecture that focuses on key visitor needs as well as future site scalability. The design and strategy teams then collaborated on a page layout strategy that works against key credit union goals, including educating visitors about relevant products and solutions, attracting new audiences through organic search and other tactics, adhering to current ADA conformance standards, modernizing the visuals and user experience and more.