ALLIANCE Credit Union of TX

An improved site experience for members and credit union administrators

Understanding the importance of its website, Texas-based ALLIANCE Credit Union was struggling with site management, user experience and conversions. ALLIANCE hired ZAG Interactive to reimagine its website – including overhauling the design and content and building in a new CMS platform that made site management a breeze.

Creating a new site strategy to achieve goals

ZAG’s strategy team initially developed a new site architecture that focuses on key visitor needs as well as future site scalability. The design and strategy teams then collaborated on a page layout strategy that works against key credit union goals, including educating visitors about relevant products and solutions, attracting new audiences through organic search and other tactics, adhering to current ADA conformance standards, modernizing the visuals and user experience and more.

Improving the user experience and appeal

The new website design provides visitors the ability to log into online banking from every page, easily access the popular pages such as Locations and Rates, as well as learn about products while benefiting from related financial literacy content and tools. The design also conveys the modern, clean, local and inviting vibe that visitors would experience if they were to walk into a branch.

Enhanced website copy, combined with a local SEO strategy, creates a helpful user experience while driving quality visitors to the site. A new blog within the CMS allows the credit union to deliver timely content that encourages site engagement and return visitors looking for financial education while appealing to search engine crawlers. Additionally, a landing page layout based on best practices supports marketing campaign conversions.

Leveraging the power of the Kentico CMS

To make site updates simple, ZAG built the new ALLIANCE Credit Union site in Kentico using the MVC platform. The new site offers many out-of-the box features, custom widgets, as well as a rates management tool and a locations management tool to keep this vital data centralized. ALLIANCE Credit Union can now make all the routine updates they need without involving a developer.

The result is a fresh new site focused on member needs, improved technology and the future.

Working with ZAG has been a dream! They took over our WordPress site during the design process for our new Kentico build. Not only did they manage our old site flawlessly, but we couldn’t be happier with our new, updated site!
Abbie Jones, VP of Marketing, ALLIANCE Credit Union

Before & After

Use the slider below to see the before and after design.
Before After
How We Helped
Creating a credit union website that offers a positive user experience for members, drives conversions and allows for simple and seamless site management.