Website Personalization

Consider the times when you, as a consumer, felt truly connected to a company or brand. You likely experienced this when you believed the company was speaking directly to you and identifying with your life on a personal level. Chances are, personalized website marketing techniques were in place.

Sophisticated personalization efforts will direct different, unique messages to potential, existing and former members of your target audience. This creates relevance and ultimately, conversions.

Achieving this level of connection requires significant research and effort to personalize a marketing message. ZAG can help develop and execute a strategic personalization strategy within the Kentico CMS or Umbraco CMS (using Umbraco Engage), or using a third-party personalization service to enliven your marketing messages so they speak to your target audience’s goals, concerns and beliefs.

Website Personalization Process

  • Identify key audiences that you want to cater to
  • Analyze all opportunities to deliver personalized content and experiences throughout your website experience and beyond
  • Create persona-based content and imagery
  • Setup the personas and personalization triggers within the Kentico CMS or a third-party service like Umbraco Engage
  • Assess and refine your personalization strategy to maximize conversions as the site grows and changes

Learn more

Discuss your website personalization needs with ZAG.

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