Consider the times when you, as a consumer, felt truly connected to a company or brand. You likely experienced this when you believed the company was speaking directly to you and identifying with your life on a personal level. Chances are, personalized website marketing techniques were in place.
Achieving this level of connection requires significant research and effort to personalize a marketing message. Members of your target audience must be surveyed and interviewed to determine your ideal patron, what they value most, their goals, what challenges they face and how you can assist them every day. ZAG can help develop and execute a strategic personalization strategy within the Sitefinity CMS or Kentico CMS that enlivens your marketing messages so they speak to your target audience’s goals, concerns and beliefs - and ultimately leads to conversion.
Discuss your website personalization needs with ZAG.