Social Media Strategy

If your company or institution is serious about connecting with your audiences, then creating a targeted social media strategy is essential. Social media enables you to interact immediately with your target audiences, and ultimately convert.

A smart social media marketing strategy will generate leads, traffic and attention to your business. ZAG’s social media marketing experts will develop plans and promotions that achieve your goals while integrating with your overall marketing and communication strategy. Our social media gurus will also help you understand how and if Facebook, X, Instagram, LinkedIn and YouTube each uniquely fit or don’t fit into your marketing plans.

Why You Need a Social Media Strategy

ZAG’s social media strategies implement best practices for making the most out of your activities. Now is the time to strategically educate, support and entertain your customers while engaging them and personalizing your brand.
  • Understand how to properly leverage, plan and resource for each social channel
  • Strengthen your customer relationships, build your audience and broaden your engagement
  • Enhance your brand identity and credibility
  • Understand how your target audience interacts with your brand
  • Improve your SEO organically through mentions of your company
  • Increase leads and ROI by implementing social media contests and discounts
  • Measure results and fine-tune your strategy as part of an integrated online marketing plan
of U.S. consumers have purchased a product they've seen in a brand's social media post
(Source: Hootsuite)
Brands tweeting 2-5
times per day have the highest response rate
(Source: SocialReport)
of Facebook users are accessing via mobile device 
(Source: Hootsuite)
of young adults (ages 18 to 29) use social media
(Source: Pew Research Center)

Learn more

Speak with a social media marketing strategist today.