Google Analytics Strategy & Reporting

Driving a car with your eyes closed isn't recommended. Nor is owning a website without a robust Google analytics strategy and reporting plan.

At ZAG, we take our numbers crunching very seriously.  In fact, if pocket protectors were still cool, you better believe we'd be wearing them. We know you want to understand the ROI from your website, but what comes "out of the box" just doesn't cut it for most businesses. Trust the experts at ZAG to recommend a strategic analytics plan which might include Google Analytics, Google Tag Manager, Google Data Studio, third-party tracking and more.

of all websites use Google Analytics
(Source: w3techs)
By 2020
customers will manage 85% of their relationship without talking to a human.
(Source: Gartner Research)

Developing an Analytics Strategy

ZAG's analytics experts will help develop a custom analytics tracking plan that will allow you to track and report on what matters most to your business.

  • Every design or redesign project at ZAG comes with basic Google Analytics tracking code or Google Tag Manager container implementation on all site pages.
  • Basic tracking not enough? ZAG can develop and implement a custom event tracking plan within Google Tag Manager, including third-party site tracking if needed, so you can fully understand all conversion points.
  • Once your data is collecting, you need to be able to make sense of it. ZAG can create custom dashboards in Google Data Studio to help you view your data in an easy-to-understand format that you can share with your execs too.
  • Forget to check your analytics regularly? ZAG can also deliver you a monthly analytics summary report via email so you have it right at your fingertips.

Learn more

Let's talk about your analytics strategy and reporting needs.

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