Google Analytics Strategy & Reporting

Driving a car with your eyes closed isn't recommended. Nor is a website without a robust web analytics strategy.

At ZAG, we take our numbers crunching very seriously. In fact, your website's success can be measured in terms of ROI, but only if you are tracking the right things with your web analytics services.

of all websites use Google Analytics
(Source: w3techs)
By 2020
customers will manage 85% of their relationship without talking to a human.
(Source: Gartner Research)

Developing an Analytics Strategy

ZAG's analytics experts will help you identify the right analytics solution for your site. From standard Google Analytics tracking to a highly customized Google Tag Manager implementation plan, we can help you every step of the way.

  • Every design or redesign project at ZAG comes with basic Google Analytics tracking code or Google Tag Manager container implementation on all site pages.
  • Want to track more than what comes out of the box? ZAG can develop a custom analytics plan for you that aligns with your business or marketing data needs. From third-party tracking to gathering all the best metrics from your campaigns, we can help you mine the gold out of your metrics.
  • To really understand how visitors interact with your site, you need to setup goals and events. ZAG can help develop a strategy behind this and then develop custom Google Analytics dashboards to help you view your data in an easy-to-understand format.
  • To make your analytics easier to understand, ZAG can deliver you a monthly analytics summary report. And, if your needs are more complex, we can develop a more robust analytics reporting plan. We're here to help you make sense out of it all, whenever you need.

Learn more

Let's talk about your analytics strategy and reporting needs.

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