Google Analytics Strategy & Reporting

Driving a car with your eyes closed isn't recommended. Nor is owning a website without a robust Google Analytics strategy and reporting plan. Your website needs to show ROI, and the experts at ZAG know how to get you there.

Trust the experts at ZAG to recommend a strategic analytics plan which will include setting up goals in Google Analytics, setting up custom events in Google Tag Manager, creating custom reporting in Google Looker Studio, setting up third-party cross domain tracking and more.

Developing an Analytics Strategy

ZAG's analytics experts will help develop a custom analytics tracking plan that will allow you to track and report on what matters most to your business.

  • Every design or redesign project at ZAG includes adding your Google Tag Manager container code on all site pages.
  • Basic tracking not enough? ZAG can develop and implement a custom event tracking plan within Google Tag Manager, including third-party site tracking if needed, so you can fully understand all conversion points.
  • Once your data is collecting, you need to be able to make sense of it. ZAG can create custom dashboards in Google Data Studio to help you view your data in an easy-to-understand format that you can share with your execs too.
  • Need help figuring out what all this data actually means? We are happy to regularly meet with you and consult on what the right next steps should be.

Ready to deep dive into how to track ROI?

Let's talk about your analytics strategy and reporting needs.

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