Analysis

When it comes to your digital marketing, we analyze different levels of information to create a successful, integrated digital marketing strategy. First, we examine how you interact digitally and compare your activities to the competitive landscape. We offer a variety of website analysis services – from comprehensive discovery sessions, to defining requirements for complex projects, to audits of social media opportunities for your business and more.

ZAG's Analysis Services

• Establish a foundation
  Performing a thorough appraisal of your current website, ZAG will provide an independent website audit documenting site features, opportunities, issues and more. The resulting documentation will be a foundation upon which to plan future website enhancements.
• Support your goals
  ZAG can perform a marketing plan review to identify digital and print opportunities that will help support your integrated marketing and business goals.
• Stand out from the competition
  ZAG can perform competitor benchmarking to assess what gives your competitor’s websites an edge, and what opportunities exist for your business to differentiate yourself. A competitive review report will then provide the intelligence you need to effectively position your brand.
• Discover the endless possibilities
  Every design or redesign project begins with a discovery session. Sometimes a business needs a discovery session before we initiate a large-scale project, to first understand exactly what a project should involve. In these cases, ZAG’s integrated teams will work with you to explore your business goals, marketing objectives, technical needs and project goals. We will then provide comprehensive documentation so that the full project can be accurately scoped and quoted.
• Identify opportunities
  Web metrics are great – if you know how to interpret them and what to do with the data. ZAG’s strategists will review your analytics to reveal the opportunities behind the data. We can provide monthly analytics reporting to help make your Google Analytics more digestible. And, we can provide custom metrics tracking using Google Tag Manager and Google Data Studio.
• Play your cards right
  Everyone wants to be on the first page of search results, and most companies are missing the boat. ZAG can perform a search engine audit of your site to evaluate what you are doing right and wrong, and what opportunities exist from both a search engine optimization (SEO) and search engine marketing (SEM) perspective.
• Get likes
  ZAG’s social media experts begin every social media engagement with a social media analysis so that we can assess current efforts and opportunities. The result is a blueprint for a successful social media presence, including the most ideal social media platforms and recommended ongoing social media strategy services.

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