Website Launch Campaigns

If your redesigned website is like a new home, then consider a website launch campaign to be the housewarming party. You want to get people equally excited about your new site, invite them to check out the updated design, show off all its new functionality, and give them a reason to visit again.

A crucial communication strategy to reach your end users, launch campaigns are a key technique to increase brand awareness, excite your target markets, and drive traffic to your new site prior to launch.

Components of an Integrated Launch Campaign

Often times, a site redesign means refreshed branding and updated website architecture, all of which can be confusing to consumers. A comprehensive website launch campaign is the best practice for informing, transitioning, educating and incentivizing adoption of the new site. Incorporating an integrated marketing approach, each campaign is slightly different, but most website launch campaigns involve:


36%
increase in new visitors

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Let's create excitement around your website launch with a strategic site launch campaign.

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