If your redesigned website is like a new home, then consider a website launch campaign to be the housewarming party. You want to get people equally excited about your new site, invite them to check out the updated design, show off all its new functionality, and give them a reason to visit again.
Often times, a site redesign means refreshed branding and updated website architecture, all of which can be confusing to consumers. A comprehensive website launch campaign is the best practice for informing, transitioning, educating and incentivizing adoption of the new site. Incorporating an integrated marketing approach, each campaign is slightly different, but most website launch campaigns involve: