The best digital honors tradition. That's why ZAG offers traditional marketing, which influences and enhances our digital solutions. From direct mail to outdoor advertising, we take the boring out of traditional.
Essentially, online marketing is a tactical evolution of the tried-and-true methods of traditional marketing. Often referred to as "push" marketing, traditional marketing's best practices – product, promotion, price and place – apply to contemporary digital marketing, as well. Moreover, traditional marketing can integrate seamlessly with online tactics for branding and positioning, inbound marketing, site design, social media marketing and more.
While ZAG advocates for and specializes in the digital space, our Connecticut-based agency's traditional marketing strategies focus on the following offline advertising tactics: