Programmatic Advertising

These days you can’t step out your front door without seeing an ad or five. Your mobile phone and laptop, your smart TV, and even your gas pump is showing ads. Like it or not these ads are everywhere and they’re here to stay. And they have more influence over buying decisions than you might realize.

  • Programmatic (formerly called Display Ads) is an all encompassing term that means advertising on almost any digital platform that allows ads, primarily on desktop and mobile devices though ads could also show on a smart TV or out-of-home screens like gas stations and billboards.
  • Programmatic ads can be static flat images, videos, or even streaming audio depending on where they are intended to run.
  • Campaigns can be customized to reach audiences based on their browsing habits and interests as well as from CRM data targeting existing customers and lookalike audiences.
  • Programmatic ads are intended to follow these audiences across multiple websites and apps, though specific content can be targeted to ensure ads are showing on the most relevant content.

ZAG’s Programmatic Services

Whether you’re looking to re-engage your existing customer base or reach new audiences, ZAG's programmatic advertising specialists can identify opportunities and strategize a campaign to increase engagement and conversion.

  • Strategy: Based on the specific goals of your campaign, ZAG will identify platforms and ad units best suited to achieving your goals, recommend a budget, choose key audiences to receive your messaging, provide categories of content where ads will run and tag important website actions as Conversions.
  • Design: Our strategy and design team can develop a variety of ad types and sizes matching your branding and focused on your specific promotions. (Note: ZAG does not currently offer creation of audio or video ad units.)
  • Launch: Once the campaign elements are ready ZAG will activate them in the appropriate platform using our in-house best practices to maximize engagement.
  • Optimization: ZAG will monitor the performance of your campaign as it runs and make ongoing changes to increase visibility, clicks and conversions. This could include updating audience targeting and placements where ads will show.
  • Reporting: ZAG will provide a detailed monthly report of how the ads are performing including observations on what is working best, and recommendations to boost performance.

Learn more

Complement your paid search campaigns with programmatic advertising.

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