Pay Per Click Advertising

Pay-per-click (PPC) advertising is sort of like going to your favorite restaurant on a busy Saturday night. Give some extra money to the maĆ®tre d’ and you’ll get a much better table. Investing in pay-per-click advertising through Google and Bing drives high-quality search engine traffic to your website immediately.

Combined with advanced SEO services, pay-per-click advertising managed by a qualified pay-per-click company enhances your website’s positioning on keywords and terms that are more competitive. Paired with copywriting and landing page design services, a pay-per-click campaign can drive traffic to an optimized page that will achieve your campaign goals. Plus, you can target specific geographic areas, devices and more to get the most bang for your buck.


of U.S. marketing executives considered paid search one of their two most effective channels for delivering revenue results
(Source: The Relevancy Group)
of Google's total revenue comes from pay-per-click advertising
(Source: WordStream)
of CMOs say search engines are an effective marketing channel
(Source: AdWeek)
will be spent by 2019 on paid search and organic optimization in the U.S. and outperforms organic, unpaid results in percentage of clicks by nearly a 2 to 1 margin
(Source: WordStream Research)

ZAG’s Pay-Per-Click Services

The Google AdWords certified experts at ZAG Interactive will take care of all of your Google and Bing pay-per-click advertising needs, from campaign strategy to performance reporting. Included in all pay-per-click campaigns:

  • Keyword research, ad copywriting, campaign setup, ongoing bidding, campaign management and budget management
  • Remarketing campaigns to support conversion goals
  • Conversion tracking consulting and implementation

Learn more

Complement your organic SEO plan with pay-per-click advertising.