The Science Behind Effective Content Marketing
Content marketing is the process of creating and distributing relevant and valuable content to attract, acquire and engage consumers with the ultimate goal of driving profitable action. It's about producing engaging, useful content that will build trust from your consumers and loyalty to your brand with continuous, useful information. Luring in qualified leads, content marketing supports your overall inbound marketing by strengthening your search engine optimization (SEO), providing material for your social media marketing, driving meaningful traffic to your website and more. Focusing on generating inbound traffic, ZAG specializes in content writing services for websites and customized content marketing strategies to drive conversions.
- Plan: Aligning with business goals and supporting quantifiable results, our team establishes a strategic, targeted program to obtain objectives based on your industry, audience and other significant criteria.
- Produce: Creating relevance, value and trust, ZAG develops consumer-driven collateral in the form of blog posts, graphics, news articles, how-to guides, white papers, press releases, applications, video and more. Maximizing efficiencies, our team identifies instances where existing marketing material can be re-used or re-purposed.
- Promote: Increasing awareness and generating interest, we take an integrated approach to distribute content along the most applicable online and offline channels, including social media, the corporate website and print resources.
- Payoff: Encouraging engagement and motivating action, our team leverages strategic calls-to-action, custom landing pages and efficient forms to generate conversions through downloads, online form submissions and other indicative behavior.
While traditional “push” forms of marketing are still relevant, more modern “pull” methods, such as inbound and content marketing offer unique opportunities to better reach your intended audience, connect with compatible consumers, develop deeper relationships, position your brand and achieve your ultimate goals.
ZAG’s interactive experts - including strategy, design, technology and marketing professionals - can help you develop and execute a successful content marketing strategy that supports your existing marketing plan. Our in-house teams work collaboratively to re-purpose and re-imagine existing content, curate and create new content, leverage the unique properties of each communication channel for appropriate dissemination and incorporate paid amplification to effectively reach and engage consumers while leading them along the sales funnel.