Branding and Positioning Services

What is your brand’s personality? Is it the unassuming wallflower struggling to be noticed? Or is it the attractive, approachable raconteur who everyone wants to get to know better? As the core of your company’s marketing initiatives, your brand must appeal to people.

ZAG Interactive excels at giving existing brands a refreshed, confident appearance, or shaping a new brand with a striking presence out of the coarse material of raw ideas. Your brand becomes trustworthy and irresistible. Startups and established companies alike have benefitted from our branding expertise in differentiating their names, iconography and positioning strategy from competitors.

94%
of consumers say they're likely to be loyal to a brand that offers complete transparency
(Source: Label Insight)
60%
of US millennials expect consistent experiences when dealing with brands online, in-store or by phone
(Source: NJIT.edu)
73%
of customers stick with a brand because of friendly customer service
(Source: Harris Interactive survey)
64%
of people cite shared values as the main reason they have a relationship with a brand
(Source: HBR)

ZAG's Branding Services

Our cohesive team of strategists, designers, writers and marketers can hone your brand strategy and activate your brand across all marketing channels - from print to online.

  • Naming
    ZAG will meet with your team to understand your company’s essence and then brainstorm ideas for brand naming, copywriting options, vet candidates, and research trademarks to create a brand name you can own.
  • Logo design
    As an iterative process founded on best practices, ZAG's logo design services involves industry research, illustrated sketches, graphic design, concept variations, and color choices to create a distinct mark with practical applications.
  • Tagline
    Using creative words to further differentiate your offering and complement your logo, ZAG's tagline development services extend beyond slogan writing to include mission, value and positioning statements that clarify your brand in the marketplace.
  • Web Styleguide
    A web style guide describes and defines your new web brand guidelines and provides examples of proper, consistent usage of all elements of your site. This bible of branding includes rules for fonts, colors, placement, photography, messaging, tone, voice and much more. If your site integrates with third-parties, a web style guide is a must-have to ensure seamless integration for end-users.
  • Corporate Materials
    Manifesting your logo, tagline and style guide, corporate identification includes all final art files, as well as letterhead and envelope design, so you can communicate your brand in a tangible way.

Learn more

Let ZAG help you reinvent your brand or create consistency across your channels.

Contact Us