Digital Insights

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Marketing, Strategy, Technology March 22 2021
The suite of Google Analtyics, Google Tag Manager and Google Data Studio are a powerful trio to be able to track and visualize conversions and ROI, including through your third-party sites. Learn how you can track a visitor journey from your site to another domain, and whether you need an agency partner to help you navigate this topic further. 
posted by Patrick Trayes
Marketing, Strategy February 01 2021

UTM tracking is an important tool to use when it comes to online marketing. By adding bits of code to your URL, it is possible to track where website visitors are coming from and what they are doing. Whether this is something that you handle in-house or work with an outside agency on, it is crucial for marketers to use and understand UTM tracking codes. Misunderstandings can lead to errors in setup and even invalid and unclear information. Here are some common mistakes to avoid.

posted by Kelsey Dombrosky
Marketing, Strategy January 26 2021
With so many different marketing channels driving traffic to your website, it can be hard to keep track of all your user data. It’s important to determine where those users are coming from so you know which tactics are most effective. So what’s the best way to do this? UTM tracking codes.
posted by Kelsey Dombrosky
Marketing, Strategy December 31 2020
It’s no secret that 2020 was a tough year for us all. The world has changed and unfortunately, there is no instruction manual on how to navigate it. Nonetheless, it is our job as marketers and communicators to adapt our plans for continued success. Here are some tips for how to adjust your marketing tactics during and after a global pandemic.
posted by Kelsey Dombrosky
Strategy October 28 2020
Google Analytics 4, or the Web + App Property, is a new implementation of Google Analytics that is meant to bring together data from websites and apps. Learn more about this updated analytics platform, what changed and what to expect if you're ready to transition.
posted by Patrick Trayes
Marketing, Strategy June 23 2020
Marketers and content creators have been using Google Analytics to measure audience, acquisition and behavior metrics and make informed inbound and outbound marketing decisions. Together with Google Tag Manager and Data Studio, this trio of Google tools can be very powerful. With some customization, you can identify and monitor the key performance indicators that matter to your business or organization and develop an ongoing strategy that is informed by your actual data instead of assumptions.
posted by Patrick Trayes
Marketing, Strategy June 15 2020
Since it only takes users .05 seconds to form an opinion about a website, marketers must quickly learn how to meet the needs of their digital audiences. To keep consumers from bouncing off your homepage or any other key website page, you must first determine how they engage with your site. Learn how heatmapping tools simplify this process.
posted by Carley Corraccio