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Marketing, Technology January 18 2019
What is a privacy policy and why do I need one? Businesses are increasingly investing in advanced analytics tracking and digital marketing, and there is increased public interest in data protection because of data breaches. To help you evaluate where your site measures up, we’ve provided several privacy policy requirements and best practices.
posted by Rachel Avery Conley
Marketing, Strategy October 01 2018
If you manage a website, you likely use Google Analytics to understand how visitors interact with your website. While Google Analytics comes with a lot of built in features, many marketers also leverage UTM codes to better track and monitor marketing performance. If UTM codes are something you have heard of but not super clear on the details, read on.
posted by Patrick Trayes
Technology June 20 2018
If you’ve received a higher-than-average number of emails related to data retention over the last few months, you’re not alone. It seems like every online shopping outlet, advertising network, app and reporting platform wants to let you know about changes to their terms of service, privacy policy, and overall means of collecting and storing user data.
posted by Patrick Trayes
Marketing, Strategy March 02 2018
ZAG Interactive shares Four Effective Tips for Measuring Website Engagement using Google Analytics and Google Tag Manger to achieve maximum search engine optimization of content and campaigns. 
posted by Patrick Trayes
Strategy August 09 2017
Your website is the likely the foundation of all your marketing and communications, so it is paramount that you are getting just as much out of it as you are putting into it. When planning your website design or redesign, you need to begin with clear goals in mind. Define what your qualitative and quantitative expectations are so that you can ensure the final product meets your expectations, and maximizes your return on investment (ROI). Before you begin your website redesign project, explore 10 ways to measure the ROI.
posted by Danielle Geist
Strategy, Technology August 03 2017
Brace yourself: the world of website analytics reporting has just changed. Google Data Studio, a free tool from Google, is an extremely powerful tool that helps you better visualize your analytics data. Together with Google Analytics and Google Tag Manager, this suite of products offers businesses a way to track and display results in a way that actually make sense to your company.
posted by Patrick Trayes
Marketing, Strategy June 30 2017
If you have an inbound marketing strategy and still aren't getting the leads you are hoping for, it's time to learn more about conversion rate optimization (CRO). Learn how to transform your site into a conversion powerhouse, increasing the success of your campaigns and allowing you to measure success.
posted by Danielle Geist