Digital Insights

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Marketing, Strategy April 27 2021
A solid search engine optimization (SEO) strategy is vital to both business and visitor goals, and especially for banks and credit unions where the competition is high. Learn more about the top four mistakes banks and credit unions often make on their website that negatively affect SEO, and how to avoid them. 
 
posted by Danielle Maglio
Announcements, Projects April 21 2021
As a Kentico Gold Partner specializing in website design and development for banks and credit unions, winning the Kentico Site of the Year award in the Financial Services category is like winning an Oscar or a Grammy. That’s why we are so excited that the Starion Bank website, designed and developed by ZAG, has been recognized as a Kentico Site of the Year for 2020.
 
posted by Michelle Brown
Marketing April 13 2021
Great banking websites offer interactive features, including tools and resources that mimic the in-branch experience, attract audiences, create positive brand impressions and support consumer decision making. Whether your institution develops custom content, uses third party tools or is only considering options, here are some of the best resources your bank or credit union can provide, and how you can successfully incorporate them into your website.
posted by Brenna Kelliher
Marketing, Strategy, Technology March 22 2021
The suite of Google Analtyics, Google Tag Manager and Google Data Studio are a powerful trio to be able to track and visualize conversions and ROI, including through your third-party sites. Learn how you can track a visitor journey from your site to another domain, and whether you need an agency partner to help you navigate this topic further. 
posted by Patrick Trayes
Marketing October 06 2020
On October 19, 2020, Google will be changing its advertising policies in the effort to improve inclulsivity. Learn how this change will impact the targeting options for those in the financial services,credit and employment sectors.
posted by Michelle Brown
Strategy September 10 2020
Whether you’re planning a website redesign or managing your current website, financial marketers can benefit from a thoughtful promotional strategy for their bank or credit union websites. This is both an art and a science, as too many promotions can be overwhelming and distract from the user journey, while too few promotions represent a missed opportunity to drive conversion. The marketing and business intent is to drive engagement while highlighting your priority products and services. Done correctly, it can also guide customers and members through the conversion funnel by presenting related offerings that work together to address visitors’ financial needs.
posted by ZAG Interactive
Announcements, Projects September 08 2020
Pop the champagne! ZAG Interactive won the Best Credit Union Website Award, and two Outstanding Bank Website WebAwards. Learn more about why we are doing the happy dance over here, in a year that's been challenging for each and every one of us.
posted by Michelle Brown