Digital Insights

As user trends and scroll tendencies evolve, there is a big opportunity for banks and credit unions to revisit the traditional ways content and promotions are handled to better align with how visitors interact with now-popular websites and platforms. Here are some ways financial institutions can enhance positioning and create experiences that encourage additional product exploration, while keeping a keen focus on conversions.
 

Q3 was a great one for 4 bank and credit union clients because they launched brand new websites with ZAG Interactive! Read more about each project and talk to us about redesign planning. Budget season is underway! 

Financial institutions should use email marketing as one of many tools in their marketing toolbox, but many don't use this key tactic to their full advantage. Explore some email marketing best practices for banks and credit unions so you get the most out of this age-old but very targeted tactic.

ZAG specializes in bank and credit union website redesigns, and in Q2 2024, ZAG introduced two re-imagined websites to the world – one for California-based LAPFCU and one for Virginia-based Carter Bank.

The FDIC recently announced a rule for the placement of its logo for insured products that has a significant visual impact for websites, mobile apps, ATM screens and more. ZAG has created an article based on publically available information to inform Banks about what they will need to do before January 1, 2025. Each institution will need to work with its web design and development teams on the exact implementation plan.

Our first "class of 2024" websites have launched and we couldn't be more proud of our work. Learn about six websites that recently launched, and the work behind the scenes to deliver against our clients' goals.

ZAG Interactive is thrilled to announce that the Suffolk Credit Union website won the 2023 Outstanding Credit Union WebAward, and the AmeriServ Bank website took home a Bank Standard of Excellence Award. Read about these award-winning projects, and help congratulate the teams who worked so hard on behalf of these clients.