Digital Insights

Financial institutions who offer relevant financial literacy content for their customers and members can help build trust, deepen relationships and drive long term loyalty. Learn why literacy content should be a part of your marketing strategy.

AI presents an incredible opportunity for banks and credit unions to streamline processes and improve efficiencies. But when it comes to incorporating AI into your banking website, it's important to understand what your CMS and third party offers and has in its roadmap, and how to best leverage that for your institution.

ZAG's entire team has been working hard to deliver fresh new websites for our bank and credit union websites. Learn more about seven of our recent website launches to help inspire you wherever you are in your website journey.

As user trends and scroll tendencies evolve, there is a big opportunity for banks and credit unions to revisit the traditional ways content and promotions are handled to better align with how visitors interact with now-popular websites and platforms. Here are some ways financial institutions can enhance positioning and create experiences that encourage additional product exploration, while keeping a keen focus on conversions.
 

Q3 was a great one for 4 bank and credit union clients because they launched brand new websites with ZAG Interactive! Read more about each project and talk to us about redesign planning. Budget season is underway! 

Financial institutions should use email marketing as one of many tools in their marketing toolbox, but many don't use this key tactic to their full advantage. Explore some email marketing best practices for banks and credit unions so you get the most out of this age-old but very targeted tactic.

ZAG specializes in bank and credit union website redesigns, and in Q2 2024, ZAG introduced two re-imagined websites to the world – one for California-based LAPFCU and one for Virginia-based Carter Bank.