Digital Insights

The secret to future-proofing your financial institution is to attract a younger audience. Compared to their predecessors, millennials and members of Generation Z are less financially secure, more digitally oriented and more prone to shop around for better deals, service and technology. Their priorities are different than those of their parents, and while earning their trust may be challenging, it’s the ticket to winning—and keeping—their business for years to come.

Despite challenging circumstances, ZAG’s team of digital strategists, designers, marketers, developers, QA specialists and project managers brought four website redesigns over the finish line in the second quarter of 2020 to support our financial services clients in leveling up their digital experiences.
 

As users continue to do more online, companies – especially financial institutions – must keep web communications private and secure by taking standardized measures, such as Transport Layer Security (TLS). While many businesses use TLS to secure all communications between their web servers and browsers regardless of whether sensitive data is being transmitted, banks and credit unions increasingly rely on this crypto protocol for web application security to protect their user data and information. So, if you are a financial marketer, an IT professional for a bank or credit union, or just a fan of technical acronyms, settle in for an overview of why TLS is critical for your website security.

For consumers, ease of use of your institution's website can be a make or break experience. A UX fundamental that too often is overlooked is site navigation. Learn specific tactics to make your site one that other financial institutions will want to copy in this Financial Brand article written by ZAG Interactive.

No matter how customers or members interact with your financial institution, their experiences should be the same. Your branches and website are two different ways of serving up the same products, services and support—and both are essential to your identity and communication as a financial institution. So why are banks and credit unions still making mistakes on their websites that they would never make in their branches? In a time when your website must do more of the heavy lifting, consider optimizing your online experience to make the transition to digital banking a seamless one.

As coronavirus sweeps the world, banks and credit unions are compelled to level up their websites—and quickly. Digital banking has become more critical than ever, with branches scaling back in-person services or closing altogether. But what happens after social distancing measures are lifted and this new normal changes once again? How will users interact with your website when it’s no longer the only solution?

From account opening to daily money management and everything in between, banks and credit unions need to provide consumers with easy and efficient ways to handle their finances on their own, and get help from a human when they need it most.