Digital Insights

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Marketing, Strategy May 28 2020
Website personalization is a powerful tool that allows you to customize content and promotions based on user behavior, interests and even geographic location. The goal is to give users a more relevant experience based on their needs, while ultimately enticing conversions. For marketers, is it worth the investment of additional time and resources? Does personalization really work? Here are some numbers and best practices to help guide your approach as you consider personalization for your own site. 
posted by Ari Mason
Marketing, Strategy January 30 2020
Content marketing is an undeniably important tactic for your business. But without a proper plan, the time and resources you put into content creation can be fruitless. Learn more about how thoughtful content planning can maximize your campaigns in the eyes of the consumer.
posted by Ari Mason
Marketing, Strategy September 27 2019
A strong personalization strategy can make your online presence smarter and your visitors happier. While not every content management system offers it, personalization can be impactful to your content planning, analytics mining and other areas of your digital strategy.
posted by Ari Mason
Marketing June 26 2019
Remarketing is a lot like making up for a bad first impression. While at first two people may not hit it off, as time goes on and they learn more about one another, they will start gaining each other’s trust. Remarketing is similar but instead focuses on reintroducing a business and potential customer in the digital space. If you’re looking to target users who have shown previous interest in your products services, remarketing is the perfect match.
 
posted by Carley Corraccio
CMS February 13 2018
Kentico 11 was released in late 2017 and after giving it a test run, ZAG Interactive, a Kentico Gold Partner, is very excited about the new features. This major upgrade focuses on marketing systems, internal data structure, and building key third-party integrations. See why this version of Kentico might be right for your business.
posted by ZAG Interactive
Marketing October 18 2016
Marketing automation is an industry buzzword that most have heard of, but also don’t truly understand or know how to plan for. Done right, it can be an extremely powerful tool – combining website content management system (CMS) technology, content planning, analysis and continual nurturing. Explore what you need to know to determine if it’s the right next step for your business.
posted by Patrick Trayes
Marketing June 21 2016
There are times when your campaigns are firing on all cylinders, you’ve written copy and built out a landing page that speaks to your customers’ needs, but then realized that the proper tracking for determining ROI was never implemented. Make sure that any Event Tracking and Goals are set up and tested prior to the start of your campaign. You’ll want to ensure that these performance indicators are only firing on the pages related to the campaign to get the most accurate results.
posted by Patrick Trayes