Digital Insights

2025 promises to be an exciting year for the website design and development world. Explore our outlook for 2025 trends in user experience, UX, SEO, digital advertising, analytics, website technology and site security. Want to up your game in 2025? Let's see how we can get you there!

ZAG is now building all of our newest Kentico sites in Xperience by Kentico (aka XbyK), so let’s dive into some of the features of XbyK, and why we’re so excited about it.

We live in a world where a plethora of data is collected everywhere we go, and most of that data is at our fingertips. For marketers, that data can be put to work in the digital space with website personalization.

2022 is already shaping up to be an interesting year, and with that, digital marketers should look at trends to be as prepared as possible. ZAG has identified four predictions for 2022 that will be important to plan for so that marketers can maximize their success.

Personalized advertising is an effective marketing tactic. Learn more about it, why it's so effective, and how to start incorporating it into your own strategy.

Website personalization is a powerful tool that allows you to customize content and promotions based on user behavior, interests and even geographic location. The goal is to give users a more relevant experience based on their needs, while ultimately enticing conversions. For marketers, is it worth the investment of additional time and resources? Does personalization really work? Here are some numbers and best practices to help guide your approach as you consider personalization for your own site. 

Content marketing is an undeniably important tactic for your business. But without a proper plan, the time and resources you put into content creation can be fruitless. Learn more about how thoughtful content planning can maximize your campaigns in the eyes of the consumer.