Digital Insights

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Announcements, Design, Projects, Strategy July 02 2020
Despite challenging circumstances, ZAG’s team of digital strategists, designers, marketers, developers, QA specialists and project managers brought four website redesigns over the finish line in the second quarter of 2020 to support our financial services clients in leveling up their digital experiences.
 
posted by Ari Mason
Design, Marketing, Strategy June 19 2020
The COVID-19 pandemic has caused immediate shifts in online behavior, but the long-term impact of this is important for marketers to pay attention to. Explore what to pay attention to and plan for as you modify your 2020 plans and set the stage for 2021 budgeting.
posted by Michelle Brown
Marketing, Strategy June 17 2020
Online sales are essential to many businesses, so your website must work hard to promote your products and services. If you’re spending time and money directing visitors to a specific product or service on your site, landing pages should be an important component of your marketing plan. These simplified, hard-hitting pages are created with one goal in mind: conversion. Here’s why landing pages matter and how to build them effectively.
posted by Ari Mason
Marketing, Strategy June 15 2020
Since it only takes users .05 seconds to form an opinion about a website, marketers must quickly learn how to meet the needs of their digital audiences. To keep consumers from bouncing off your homepage or any other key website page, you must first determine how they engage with your site. Learn how heatmapping tools simplify this process.
posted by Carley Corraccio
Design, Quality Assurance June 12 2020
Every day marketers adapt print materials for the web by simply creating a PDF of them or placing them as an image on a page. This practice must stop. Why? Because doing so creates a host of issues regarding mobile responsiveness, ADA conformance, SEO and user experience. Learn why you need to rethink how you approach print materials on your website. 
posted by Dan Seagull
Strategy, Technology June 08 2020
Cookie consent and privacy regulations as a result of GDPR and CCPA can have significant impacts on Google Analytics and pixel tracking. Learn about different types of consent and best practices for your analytics tracking so that your site complies with regulations while minimizing the impact of tracking the data you need in Google Analytics. 
posted by Patrick Trayes
Marketing, Strategy May 28 2020
Website personalization is a powerful tool that allows you to customize content and promotions based on user behavior, interests and even geographic location. The goal is to give users a more relevant experience based on their needs, while ultimately enticing conversions. For marketers, is it worth the investment of additional time and resources? Does personalization really work? Here are some numbers and best practices to help guide your approach as you consider personalization for your own site. 
posted by Ari Mason