Insights

Filter by: Filter by: clear filter
Design, Quality Assurance, Technology November 18 2019
Many websites in violation of current WCAG guidelines have been slapped with costly lawsuits, including Domino’s Pizza in 2016. This case has been the subject of debate since a lower court ruled against Domino’s. In October 2019, the Supreme Court rejected Domino’s Pizza appeal. The significance of this case could set a precedent for website accessibility going forward, so it’s important to understand what it all means and how it could impact your website.
posted by Will Creedle
Design, Marketing, Strategy October 31 2019
When it comes to redesigning a website, it’s essential that your content drive your strategy and planning—both ahead of the redesign, during the redesign and after the site has launched. A content-first approach to site design or redesign is crucial to creating a five-star user experience. When you think critically about content before beginning your redesign, every element of your site becomes intentional.
posted by Ari Mason
Marketing, Strategy October 21 2019
Effective marketing is as much an art as it is a science. Today’s consumers are inundated with flashy messages and appealing offers—and the more content we consume, the more diluted those messages become. So as a business trying to reach your audience, how do you pull away from the pack? The secret lies with integrated marketing.
posted by Ari Mason
Technology October 11 2019
When building a website, it's important to understand what forms will be capturing personally identifiable information (PII) so that you can employ the best encryption method to protect your visitors' data. Learn which fields are considered PII and begin planning your digital projects today.
posted by Carley Corraccio
Design, Quality Assurance, Technology October 10 2019
When designing a website, it’s important to consider current ADA conformance guidelines and make your site accessible to those with visual impairments and other disabilities so that tools like screen readers can work as intended.
posted by Dan Seagull
Marketing, Projects, Strategy August 29 2019
Spring and summer were both fun and busy seasons for ZAG Interactive. We are pleased to share 8 of our most recent website redesigns with you. Learn how we met our clients’ unique goals and how each resulted in a website that is visually and technically modern, ADA-conformant and helps each business as it expands its digital presence.
posted by Carley Corraccio
Design, Marketing, Strategy, Technology August 22 2019
Planning a website redesign is a large undertaking for any business, institution or organization. Explore critical questions to ask yourself so that you know when is really the right time to redesign your website.
posted by Michelle Brown