Digital Insights

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Announcements, Design, Projects, Strategy July 02 2020
Despite challenging circumstances, ZAG’s team of digital strategists, designers, marketers, developers, QA specialists and project managers brought four website redesigns over the finish line in the second quarter of 2020 to support our financial services clients in leveling up their digital experiences.
 
posted by Ari Mason
Marketing, Strategy June 17 2020
Online sales are essential to many businesses, so your website must work hard to promote your products and services. If you’re spending time and money directing visitors to a specific product or service on your site, landing pages should be an important component of your marketing plan. These simplified, hard-hitting pages are created with one goal in mind: conversion. Here’s why landing pages matter and how to build them effectively.
posted by Ari Mason
Design, Marketing, Strategy February 11 2019
A website launch campaign is a vital component of marketing a new website. Marketing your website launch can have significant benefits for your brand, your business and your visitors. Explore these website launch announcement ideas and best practices. 
posted by ZAG Interactive
Marketing, Strategy December 20 2018
Landing pages are a crucial part of digital marketing. Explore these landing page optimization tips to help boost your rankings in search results and getting your visitors to take action.
posted by Carley Corraccio
Design, Marketing, Strategy October 06 2017
Landing pages are essential to driving conversion with digital marketing campaigns. However, many businesses aren’t using landing pages is because they aren't sure how to set them up or optimize them properly. Follow these seven landing page best practices to increase conversion. 
posted by ZAG Interactive
Marketing, Strategy June 29 2017
If you have an inbound marketing strategy and still aren't getting the leads you are hoping for, it's time to learn more about conversion rate optimization (CRO). Learn how to transform your site into a conversion powerhouse, increasing the success of your campaigns and allowing you to measure success.
posted by Danielle Geist
Design, Marketing, Strategy February 15 2017
If you’re driving traffic to your site via outbound marketing channels, you need to design a landing page that is solely focused on converting to the next stage in the buyer journey. Explore key building blocks of successful landing pages - from a prominent call-to-action and simple content, to custom analytics tracking.
posted by Patrick Trayes