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Marketing May 13 2015
If you were waiting for the right time to redevelop your website to be mobile-friendly, the time is now. This April, Google made one of their most significant search algorithm updates.
posted by Michelle Brown
CMS, Design, Marketing, Strategy, Technology, The Financial Brand February 02 2015
The major digital themes dominating the banking industry will include integrated marketing, quality content and multichannel distribution. Are you ready?
posted by Christopher Rinaldi
Marketing January 28 2015
Guess what? SEO is still important in 2015. That’s not surprising, but you should know there’s more emphasis on specific areas when it comes to best practices for SEO copywriting.
posted by Alexandra Giarratano
Marketing, Strategy December 15 2014
ZAG Interactive has compiled 50 awesome marketing stats that support the significance of including important digital marketing staples like mobile marketing, SEO, social media marketing, email marketing and content marketing in your 2015 marketing strategy.
posted by Michelle Brown
Marketing August 28 2014
Search engine optimization has grown up, and if your SEO strategy isn’t focused on content optimization, read on. Search engine algorithms have evolved since the days of keyword-stuffing, link-buying and other black-hat SEO tactics. They stopped falling for those tricks and fell in love with content. And now, organic SEO and valuable content just cannot live without each other. Appreciating the marriage of SEO and content is the first step in securing higher search engine rankings, while developing a site that is more appealing to your visitors. Cue the wedding bells!
posted by Alexandra Giarratano
Marketing March 06 2014
Google+ is perhaps the most polarizing of the popular social media channels. Incorporating some of the best features of the most active social media networks, as well as its own distinct functionality, Google+ may very well move past Facebook as the most widely used social media platform in a few years. Still, brand marketers struggle to capitalize on the Google+ opportunity. Today, it could be argued that the most compelling reason for brands to engage on Google+ is simply because it is brought to us by Google.
posted by Christopher Rinaldi
Marketing February 05 2014
We know, change can be a little scary. But it’s time to put a hold on that snail mail and pare back your print ad placements and start writing a blog, sending out tweets and optimizing your site. Inbound marketing is here to stay. A recent report indicated that 54% more leads are generated by inbound marketing than outbound marketing.¹ So, let’s explore some of the key inbound marketing concepts, why inbound marketing is necessary and how it fits seamlessly into your marketing plan.
posted by Brenna Kelliher