Digital Insights

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Marketing July 31 2018
Long gone are the days that target keywords could be simply inserted into a page to try to rank higher on search engines. Google updated its algorithms to be more user-centric so it can understand search intent. Learn more about the concept of semantic search and why it's vital to SEO.
posted by Alexandra Giarratano
Quality Assurance July 20 2018
A website audit can be a great way to get a fresh perspective on what needs to be done for overall performance and optimization. So, what is it and how does it differ from an SEO audit?
posted by ZAG Interactive
Announcements, Marketing July 17 2018
Mobile-first indexing was formally released in March of 2018. Many website owners are just beginning to receive alerts that Google has recently enabled mobile-indexing for their site. Learn more about what this email alert means and how it may be affecting how your site is being indexed.
posted by Danielle Maglio
Marketing, Strategy April 23 2018
Keyword research is the practice of researching common, industry-specific terms and phrases that are driving search traffic to search engine results pages. This is the time-tested first step in search engine optimization (SEO) for any website.
posted by Danielle Maglio
Marketing, Strategy February 22 2018
Managing URL redirects should be part of every website owner’s bag of tricks, so understanding the types of URL redirects that exist and URL redirect best practices is an important part of keeping a site healthy and keeping visitors happy.
posted by Danielle Maglio
Marketing, Strategy February 20 2018
The concept of a canonical URL isn’t a new one, but its increasing importance in the SEO world makes it something that every digital marketer should understand. Learn more about canonical code, when it should be used, and why your website needs to consider using canonicals.
posted by ZAG Interactive
Marketing January 28 2018
Schema is not just the latest trend in search engine optimization. When implemented properly, it can help attract more visitors to your site and ultimately generate ROI. Learn what schema is and where to start with implementation.
posted by ZAG Interactive