Digital Insights

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Announcements, Design, Projects, Strategy July 02 2020
Despite challenging circumstances, ZAG’s team of digital strategists, designers, marketers, developers, QA specialists and project managers brought four website redesigns over the finish line in the second quarter of 2020 to support our financial services clients in leveling up their digital experiences.
posted by Ari Mason
Marketing June 25 2020
On May 4th, 2020, Google announced a core algorithm update that would affect sites across all different industries. Learn how this new update (dubbed by some as the "Pandemic Update") may affect your site and how your rankings and visibility may change.
posted by Carley Corraccio
Marketing June 17 2020
Google My Business is a powerful tool that can transform how you drive customers to your local brick and mortar business and further develop trust with new and existing customers. Although Google My Business has been around for a long time, it has grown in its importance as more users use search engines to find information about a local business, even more so during the COVID-19 pandemic.
posted by Danielle Maglio
Marketing, Strategy June 02 2020
Believe it or not, almost every piece of content you consume has been analytically selected to appear in your search results or Spotify playlist using algorithms and ad placement technology. ZAG has broken down what content marketing is and how you can use it to your business' marketing benefit. 
posted by Sarah Viens
CMS, Design, Marketing, Projects, Quality Assurance, Strategy, Technology May 13 2020
Your online presence is more important now than ever. Whether your website is the lifeblood of your organization or one spoke in the wheel, it’s vital to your success and should work hard to support your business and user goals. Explore the common phases of a successful website redesign so you can prepare, set expectations and avoid common pitfalls.
posted by Ari Mason
Marketing May 07 2020
Any successful website redesign requires a variety of experts – from designers and developers to marketing strategists -- to ensure all best practices are followed and goals are met. In addition to these more known roles, SEO specialists are just as essential to put an SEO plan in place. Explore the importance of SEO during a redesign and why you or your agency must consider it during each phase.
posted by Carley Corraccio
Marketing May 06 2020
A new decade brings many changes for marketers, and SEO is no exception. With constant updates to Google's algorithms and changes to consumer trends, the world of search engine optimization is constantly evolving. Here’s how you can prepare to improve your company's ranking and visibility online in 2020 and beyond.
posted by Carley Corraccio