Digital Insights

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Marketing, Strategy May 06 2022
SEO copywriting includes a combination of keyword research, on-page SEO, formatting, and creativity. This mix of activities creates valuable content with specific keywords that can easily be used across platforms. Here are some best practices to follow when embarking on the SEO copywriting journey.
posted by Brianna Dudding
Design April 01 2022
If you aren't already compressing your images before publishing to your website, read this article to learn why and how this is so important.
posted by Gregory Seay
Marketing March 29 2022
What displays on the Search Engine Results Page (SERP) has changed quite a bit in recent years. Read this article to understand what you might see on a SERP, how and why things are ranked how they are, and how your business or institution can compete.
posted by Brianna Dudding
Marketing February 07 2022
These days it seems like everyone has a blog. Whether you’re seeking workout ideas or beginner dance moves, there is most definitely a blog out there for you. Anyone can create a blog that is useful for people, including businesses. If you’re looking to start a blog or increase the traffic for your current one, explore our 6 SEO best practices to help bump up its organic rankings.
posted by Carley Corraccio
Marketing June 21 2021
Google isn't taking a summer vacation and is rolling out two Core updates as well as the Core Web Vitals update. Learn more about what to expect and what you should do to prepare.
posted by Michelle Brown
Marketing May 05 2021
How can you best establish your reputation to potential customers? Open yourself up to real-life feedback – the good, the bad, and the ugly – by encouraging public reviews. Not only are ratings an essential piece of the puzzle for customers to learn more about your business and the value of your solutions, but it can also benefit your SEO strategy.
posted by Carley Corraccio
Marketing, Strategy April 27 2021
A solid search engine optimization (SEO) strategy is vital to both business and visitor goals, and especially for banks and credit unions where the competition is high. Learn more about the top four mistakes banks and credit unions often make on their website that negatively affect SEO, and how to avoid them. 
posted by Danielle Maglio