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Marketing, Strategy January 17 2020
For sites with content in multiple languages, optimizing the site for search engine rankings can be difficult. Search engines penalize websites when they have duplicate content, so if multilingual SEO best practices aren’t followed, a site can unintentionally drop in organic rankings. Explore SEO best practices for multi-language websites so that you can plan your site strategy accordingly.
posted by Carley Corraccio
Marketing, Strategy July 03 2019
Search intent is what is motivating a searcher to view the content on your site. So, to be successful with SEO, it’s important to include intent modifiers when researching key phrases to help users get to their purpose for searching quicker. Learn more about different types of search intent and how to optimize for it.
posted by Danielle Maglio
Design, Marketing March 01 2019
If you are planning a website redesign, there are many factors to consider to prevent hurting your SEO in the process. Use this helpful SEO checklist before you start your website redesign, so you can maximize your search engine traffic and minimize the negative impact that a redesign can have on rankings if best practices aren’t followed.
posted by Carley Corraccio
February 20 2019

Generating relevant content is a vital part of any marketing plan. A successful content marketing strategy gives you the confidence to continually support your social media and email marketing efforts, SEO, blog planning and more. Explore some of the ways you can start generating relevant content for your business products and services.

posted by Danielle Maglio
Marketing, Strategy December 20 2018
Landing pages are a crucial part of digital marketing. Explore these landing page optimization tips to help boost your rankings in search results and getting your visitors to take action.
posted by Carley Corraccio
Marketing December 19 2018
As search engine marketers, it’s imperative to adapt search engine optimization strategies to the changing ranking factors. Read on to learn what we expect the most important ranking factors will be in 2019.
posted by Alexandra Giarratano
Marketing, Strategy October 28 2018
As you plan your digital strategy, get some guidance with key digital marketing statistics on popular tactics including content marketing, SEO, social media, email marketing and mobile marketing.
posted by ZAG Interactive