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Technology November 11 2016
As we set our sights on planning for 2017, it’s valuable to review some key social media statistics, mobile statistics, user experience statistics, email marketing statistics and SEO statistics that have made 2016 so interesting.
posted by Patrick Trayes
Marketing, The Financial Brand August 03 2016
The right Google AdWords strategy can have a huge impact on your marketing ROI. But managed poorly, it can quickly turn into a gigantic sinkhole that drains your budget dry. Here's how to get the most from your SEM campaigns.
posted by Michelle Brown
CMS, Design, Marketing, Strategy, Technology, The Financial Brand February 02 2015
The major digital themes dominating the banking industry will include integrated marketing, quality content and multichannel distribution. Are you ready?
posted by Christopher Rinaldi
Marketing January 07 2014
Part creepy and part genius, retargeting is an increasingly popular tactic for marketers across all industries. Why? Simple – because customers aren’t always ready to take your desired action when they are on your website, and showing your ad on other websites, in search results or on social media platforms is a subtle reminder of their previous interest.
posted by Michelle Brown
Marketing October 11 2013
Creating a website without defining your inbound marketing strategy is like owning a Lamborghini without your driver’s license. You could launch the finest website in your industry, but if no one visits, it’s essentially useless. It is absolutely critical to that your company develop a strong inbound marketing strategy in order to increase website traffic and achieve your business and marketing goals.
posted by Brenna Kelliher
Marketing January 18 2013
“I want to be on the first page of Google results. What do I need to do?” This is what I usually hear from most clients. Most don’t know the complexity of achieving top search engine results, and most are shocked at the level of effort required to rank on key terms.
posted by Michelle Brown