Digital Insights

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Marketing, Technology March 13 2018
Learn about geofencing technology and the new hyper-local targeted marketing usage via Facebook and Google. 
posted by ZAG Interactive
Design, Marketing, Strategy October 06 2017
Landing pages are essential to driving conversion with digital marketing campaigns. However, many businesses aren’t using landing pages is because they aren't sure how to set them up or optimize them properly. Follow these seven landing page best practices to increase conversion. 
posted by ZAG Interactive
Marketing, Strategy August 25 2017
Anyone with a website and a credit card can start a Google AdWords campaign, but it takes education, time and effort to see success. If you are struggling to realize success from your current AdWords campaign, check out these five suggestions for optimizing this important search engine marketing tactic.
posted by Patrick Trayes
Technology November 11 2016
As we set our sights on planning for 2017, it’s valuable to review some key social media statistics, mobile statistics, user experience statistics, email marketing statistics and SEO statistics that have made 2016 so interesting.
posted by Patrick Trayes
Marketing, The Financial Brand August 02 2016
The right Google AdWords strategy can have a huge impact on your marketing ROI. But managed poorly, it can quickly turn into a gigantic sinkhole that drains your budget dry. Here's how to get the most from your SEM campaigns.
posted by Michelle Brown
CMS, Design, Marketing, Strategy, Technology, The Financial Brand February 02 2015
The major digital themes dominating the banking industry will include integrated marketing, quality content and multichannel distribution. Are you ready?
posted by Christopher Rinaldi
Marketing January 07 2014
Part creepy and part genius, retargeting is an increasingly popular tactic for marketers across all industries. Why? Simple – because customers aren’t always ready to take your desired action when they are on your website, and showing your ad on other websites, in search results or on social media platforms is a subtle reminder of their previous interest.
posted by Michelle Brown