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Announcements, Marketing, Strategy May 20 2021

With Apple’s new iOS 14.5 privacy update, Facebook has already predicted that allowing users to opt out of third-party tracking will reduce advertising revenue by 50%. This will have the largest impact on small businesses. Since the announcement, however, Apple has begun implementing measures to “even the playing field” by preventing any workarounds to this IDFA (Identifier for Advertisers). 

posted by Jenna Paternostro
Announcements, Marketing May 10 2021

With the rise of social media and online advertising, it seems that everyone and everything is collecting your personal information, without you being able to have any say in it; until now. Tech giant, Apple, broke the Internet recently by announcing their new iPhone privacy updates, which have gotten many app developers talking, including major technology conglomerate Facebook. Read more to learn about the potential impacts the update will have on both consumers and app developers.

posted by Jenna Paternostro
Marketing April 26 2021

Whether you are looking to increase brand awareness, leads, sales, clicks to your website, app downloads or store visits, a paid search campaign through Google or Bing is a smart marketing tactic. But what happens if your ads are not performing as well as you had hoped? Here are some tips to help optimize your paid search campaigns.

posted by Kelsey Dombrosky
Marketing March 29 2021
Personalized advertising is an effective marketing tactic. Learn more about it, why it's so effective, and how to start incorporating it into your own strategy.
posted by ZAG Interactive
Marketing, Strategy March 23 2021
Google made an announcement that may change the way you run your Google paid search campaigns.The four previous keyword match types will be changing in an effort to make it easier to manage Google Ads campaigns and increase the quality of the traffic clicking on your ads.
posted by Kelsey Dombrosky
Marketing, Strategy February 01 2021

UTM tracking is an important tool to use when it comes to online marketing. By adding bits of code to your URL, it is possible to track where website visitors are coming from and what they are doing. Whether this is something that you handle in-house or work with an outside agency on, it is crucial for marketers to use and understand UTM tracking codes. Misunderstandings can lead to errors in setup and even invalid and unclear information. Here are some common mistakes to avoid.

posted by Kelsey Dombrosky
Marketing, Strategy December 31 2020
It’s no secret that 2020 was a tough year for us all. The world has changed and unfortunately, there is no instruction manual on how to navigate it. Nonetheless, it is our job as marketers and communicators to adapt our plans for continued success. Here are some tips for how to adjust your marketing tactics during and after a global pandemic.
posted by Kelsey Dombrosky