Digital Insights

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Marketing, Strategy December 31 2020
It’s no secret that 2020 was a tough year for us all. The world has changed and unfortunately, there is no instruction manual on how to navigate it. Nonetheless, it is our job as marketers and communicators to adapt our plans for continued success. Here are some tips for how to adjust your marketing tactics during and after a global pandemic.
posted by Kelsey Dombrosky
Marketing October 06 2020
On October 19, 2020, Google will be changing its advertising policies in the effort to improve inclulsivity. Learn how this change will impact the targeting options for those in the financial services,credit and employment sectors.
posted by Michelle Brown
Marketing, Strategy August 14 2020
When it comes to targeted digital advertising, Facebook and Google are the two of the most popular choices for businesses, institutions and organizations. Both platforms are powerful and effective, with massive userbases. While both can be well worth the investment, there are some nuances to consider when deciding how best to allocate your paid advertising dollars.
posted by Ari Mason
Marketing, Strategy, Marketing, Strategy May 11 2020
Whether you recently completed a redesign of your website or are spending money on digital marketing, it can be difficult to measure how well your site is performing. Explore best practices for using website analytics to measure site performance and campaign ROI.
posted by Patrick Trayes
Marketing April 27 2020
Digital marketing spans a plethora of realms, from social media to SEO. With so much information constantly changing every day, we’ve decided to pull together some essential statistics that can help you plan your next website redesign, social media marketing campaign, SEO strategy and more.
 
posted by Sarah Viens
Marketing April 20 2020
As a financial institution you know the value of a good investment. You also know how competitive the market is for acquiring new customers and members. Learn how pay-per click advertising can allow your institution to attract targeted audiences immediately on relevant search terms, and importantly offer the ability to track results down to actual conversions.
posted by Danielle Maglio
Marketing June 26 2019
Remarketing is a lot like making up for a bad first impression. While at first two people may not hit it off, as time goes on and they learn more about one another, they will start gaining each other’s trust. Remarketing is similar but instead focuses on reintroducing a business and potential customer in the digital space. If you’re looking to target users who have shown previous interest in your products services, remarketing is the perfect match.
 
posted by Carley Corraccio