Digital Insights

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Marketing, Strategy October 27 2018
As you plan your digital strategy, get some guidance with key digital marketing statistics on popular tactics including content marketing, SEO, social media, email marketing and mobile marketing.
posted by ZAG Interactive
Marketing, Strategy October 10 2018
Many businesses have a social media strategy, but most lack a defined social selling strategy. Learn about the benefits and value of a social media sales strategy and how to get started with a social sales program.
posted by ZAG Interactive
Marketing, Strategy August 20 2018
Common digital goals include driving website traffic, improving online engagement, supporting SEO, making a website ADA conformant and more. Explore solutions that can help you achieve these objectives.
 
posted by Brenna Kelliher
Marketing June 20 2018
Instagram is evolving. The tactics of creating short Instagram Stories or longer Instagram Live videos and turning them into a permanent Story Highlight is a great solution for adding an extra layer of branding while being able to showcase your top content longer-term on your profile page.
posted by ZAG Interactive
Marketing June 18 2018
Facebook's platform is constantly changing. It can be tough for social media marketers to keep up. However, if you are running Facebook ads or posting organic content for your business, make sure to prioritize these six action items for 2018. 
posted by ZAG Interactive
Marketing May 20 2018
Marketing automation has been a buzzword in the marketing space for a while now. The problem lies when an organization starts by choosing the marketing automation technology first. A better approach may be to start backwards: think of the business objectives and goals and how to achieve them before anything else.
posted by ZAG Interactive
Design, Marketing, Strategy October 06 2017
Landing pages are essential to driving conversion with digital marketing campaigns. However, many businesses aren’t using landing pages is because they aren't sure how to set them up or optimize them properly. Follow these seven landing page best practices to increase conversion. 
posted by ZAG Interactive