Digital Insights

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Design, Marketing, Strategy June 19 2020
The COVID-19 pandemic has caused immediate shifts in online behavior, but the long-term impact of this is important for marketers to pay attention to. Explore what to pay attention to and plan for as you modify your 2020 plans and set the stage for 2021 budgeting.
posted by Michelle Brown
Marketing, Strategy June 10 2020
You’ve spent days strategizing your social media campaign, designing the perfect concept, developing a launch plan and managing your posts across multiple networks. Now what? We've covered everything you need to know about measuring your social media campaign success.
posted by Sarah Viens
Marketing, Strategy June 02 2020
Believe it or not, almost every piece of content you consume has been analytically selected to appear in your search results or Spotify playlist using algorithms and ad placement technology. ZAG has broken down what content marketing is and how you can use it to your business' marketing benefit. 
posted by Sarah Viens
Marketing, Strategy May 12 2020
Social media changes constantly so it’s essential that digital marketers stay on top of the trends to maximize results. Here’s how you can make your social media marketing strategy successful in 2020 and beyond.
posted by Sarah Viens
Marketing, Strategy, Technology April 29 2020
Whether your business decides is undergoing a merger or acquisition to reduce potential competition or diversify your product offerings, you must focus on synchronizing marketing efforts between the organizations, especially in the digital space. Explore ways to successfully join and manage essential marketing tactics including your website, SEO, social media, and analytics during a merger or acquisition.
posted by Carley Corraccio
Marketing April 27 2020
Digital marketing spans a plethora of realms, from social media to SEO. With so much information constantly changing every day, we’ve decided to pull together some essential statistics that can help you plan your next website redesign, social media marketing campaign, SEO strategy and more.
 
posted by Sarah Viens
The Financial Brand April 20 2020
There’s no question social media marketing is a must for nearly every bank and credit union. From saturated markets with tough competition to increased focus on the digital space, social media is necessary to the success of your financial institution. But in a world where the rules are constantly changing, how do you develop a strategy with staying power? This ZAG-authored Financial Brand article breaks down the differences and how to use them both effectively.
posted by Ari Mason