Digital Insights

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Blog June 14 2021
Social media always has and most likely always will be an outlet for entertainment. However, before the COVID-19 pandemic, social platforms were used a bit differently than today. Read why and how social media marketers need to adjust their plans.
posted by ZAG Interactive
Announcements, Marketing, Strategy May 20 2021

With Apple’s new iOS 14.5 privacy update, Facebook has already predicted that allowing users to opt out of third-party tracking will reduce advertising revenue by 50%. This will have the largest impact on small businesses. Since the announcement, however, Apple has begun implementing measures to “even the playing field” by preventing any workarounds to this IDFA (Identifier for Advertisers). 

posted by Jenna Paternostro
Announcements, Marketing May 10 2021

With the rise of social media and online advertising, it seems that everyone and everything is collecting your personal information, without you being able to have any say in it; until now. Tech giant, Apple, broke the Internet recently by announcing their new iPhone privacy updates, which have gotten many app developers talking, including major technology conglomerate Facebook. Read more to learn about the potential impacts the update will have on both consumers and app developers.

posted by Jenna Paternostro
Strategy April 20 2021
Struggling to show return on investment from social media? Learn about the Facebook Pixel, how to implement it and how to use it to track conversions, create custom audiences for enhanced targeting and more.
posted by Brenna Kelliher
Strategy April 01 2021

#ShrimpGate took over the internet for a full 24 hours in March 2021, forcing the General Mills brand to act fast to avoid a potentially fatal hit to their company name. What the PR team didn’t prepare for, however, was an “internet crisis”, such as this one, creating a slew of excuses and apologies without a real plan of action.

posted by ZAG Interactive
Marketing March 29 2021
Personalized advertising is an effective marketing tactic. Learn more about it, why it's so effective, and how to start incorporating it into your own strategy.
posted by ZAG Interactive
Marketing, Strategy February 01 2021

UTM tracking is an important tool to use when it comes to online marketing. By adding bits of code to your URL, it is possible to track where website visitors are coming from and what they are doing. Whether this is something that you handle in-house or work with an outside agency on, it is crucial for marketers to use and understand UTM tracking codes. Misunderstandings can lead to errors in setup and even invalid and unclear information. Here are some common mistakes to avoid.

posted by Kelsey Dombrosky