Digital Insights

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Design, Marketing, Strategy June 19 2020
The COVID-19 pandemic has caused immediate shifts in online behavior, but the long-term impact of this is important for marketers to pay attention to. Explore what to pay attention to and plan for as you modify your 2020 plans and set the stage for 2021 budgeting.
posted by Michelle Brown
Marketing June 17 2020
Google My Business is a powerful tool that can transform how you drive customers to your local brick and mortar business and further develop trust with new and existing customers. Although Google My Business has been around for a long time, it has grown in its importance as more users use search engines to find information about a local business, even more so during the COVID-19 pandemic.
 
posted by Danielle Maglio
Marketing June 08 2020
In times of crisis, marketing can be a slippery slope. Fear is pervasive and priorities change. Businesses must be sensitive to this shift and use their platforms to educate and instill confidence. If done successfully, this can bolster your brand. If not, it can antagonize your customers. Here’s a look at what to do—and what to avoid—when it comes to brand messaging in uncertain times.
posted by Ari Mason
Strategy May 29 2020
Many businesses and institutions are reopening their facilities as stay-at-home orders are lifted, but reopening successfully will take careful planning and communication. Review these guidlines for reopening your business during the COVID-19 pandemic.
posted by Michelle Brown
Marketing May 21 2020
Social distancing has created unique challenges and opportunities for businesses to connect with consumers and serve their needs in different ways. With most consumers having at least one email account that they check daily, email is one of the most effective ways to stay in touch and communicate important messages to your customers.
 
posted by Brenna Kelliher
Marketing, Strategy May 15 2020
No matter how customers or members interact with your financial institution, their experiences should be the same. Your branches and website are two different ways of serving up the same products, services and support—and both are essential to your identity and communication as a financial institution. So why are banks and credit unions still making mistakes on their websites that they would never make in their branches? In a time when your website must do more of the heavy lifting, consider optimizing your online experience to make the transition to digital banking a seamless one.
posted by Ari Mason
Marketing, Strategy May 05 2020
As coronavirus sweeps the world, banks and credit unions are compelled to level up their websites—and quickly. Digital banking has become more critical than ever, with branches scaling back in-person services or closing altogether. But what happens after social distancing measures are lifted and this new normal changes once again? How will users interact with your website when it’s no longer the only solution?
posted by Ari Mason