Digital Insights

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Marketing, Strategy December 07 2021
With the adoption of Apple's new privacy features in full effect, we are now starting to see the influence it is having. From balance sheets to business models, the iOS update is impacting tech companies like Meta (Facebook) and Snap (Snapchat), as well as companies in other industries. Learn how these companies are responding to the new privacy features and remaining optimistic, how Apple is benefiting, and why it is having such a large impact. 
posted by Jennifer Inho
Design, Quality Assurance, Technology December 02 2021
Accessibility overlays are increasingly popular but are certainly no substitute for properly designing and developing your site against current website conformance standards. Learn what they can be used for and what they should not be used for, so that you can ensure that you are providing the most accessible experience to your site visitors and protecting your business against costly litigation.
posted by Dan Seagull
Quality Assurance November 29 2021
Assistive technology (AT) is a catchall term for the digital hardware, applications software and systems specifically designed to enhance learning, working and daily living for people with disabilities. Learn how assistive technologies, along with a site designed and developed against current Web Content Accessibility Guidelines, helps those who are disabled interact with websites.
posted by Danielli Franquim
Marketing November 08 2021

Google Analytics has become the most popular way to track website activity since it first debuted in 2005. By some accounts, more than half of the most visited sites on the web are using Google Analytics to monitor where their visitors are coming from and what they’re engaging with. There are many ways to customize your GA data such as tracking events, establishing conversions and logging custom dimensions, but not everyone has the time or resources to do that custom setup.

posted by Patrick Trayes
Announcements October 19 2021
Meet the newest teammates to join the ZAG crew. This talented group of professionals brings experience, enthusiasm and some fun to our thriving CT digital agency. Meet them and see why we're excited to welcome them to the family.
posted by Gregory Seay
Marketing October 15 2021
With 2022 around the corner, it's important for digital marketers to forecast what to expect in the social media realm. Social is hotter than ever, so learn what trends to look out for so you can build loyalty, reach more audiences and continue to build brand awareness through this vital marketing channel.
posted by Jennifer Inho
Quality Assurance September 30 2021

Making your website accessible is a way to be socially responsible, avoid litigation and win new customers all at the same time. Those who have a disability should expect a digital experience that is inclusive of their needs, much like they would experience in a physical place of public accommodation. Learn why having a website that provides a fair experience to all should be the minimum standard for any business, institution or organization.

posted by Michelle Brown