Digital Insights

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Technology April 15 2020
Website cookies aren’t full of sugar or butter, you should still be wary of how many you’re accepting as well as how many you’re handing out. Cookies are small files that are placed on your computer by a website in order to track your actions and attributes. Explore the different types of website cookies, privacy implications and more.
posted by Patrick Trayes
Marketing April 10 2020
With the growing market of voice assistants and the advancements in voice recognition technology, conducting searches by voice will become even more widely used than it is now. As search engine marketers, it is important to stay ahead of this trend while continuing to implement traditional best practices that remain effective.
posted by Alexandra Giarratano
Announcements, Projects April 08 2020
With the first quarter of 2020 behind us, ZAG looks back at the website designs and redesigns we have launched for banks, credit unions and other industries. 
posted by Michelle Brown
Marketing, Technology April 08 2020
Structured data is a technical SEO tactic that is rapidly driving competition on search engine results pages (SERPs). You have likely seen search results using schema code without noticing it – when you search for a brand name, a recipe and even upcoming events. Let us take you through an overview of how you can get started with structured data on your website.
posted by Danielle Maglio
Marketing, Strategy April 02 2020

While we are living in uncertain times, there’s a familiar “face” that can help establish a sense of normalcy with members and customers – your website. As the face of your financial institution, explore all the ways you can use your website to maintain relationships with audiences while the lobbies are closed.

posted by Brenna Kelliher
Quality Assurance, Technology March 31 2020
The landscape of website compliance and accessibility is changing rapidly – and so are the automated tools being used to optimize and fact check. Explore how SaaS accessibility tools, in combination with manual testing and management, can help your website remain conformant – ultimately supporting your site’s user experience and creating a fair web experience for all.
posted by Sarah Viens
Marketing, Quality Assurance March 27 2020
There are now more ways than ever before to relay a message and communicate on a universal level, and video is one of the most popular. Explore this article to understand what will allow your video and audio transcripts to be most useful to audiences – resulting in a fair video user experience for all.
posted by Danielli Franquim