Digital Insights

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Design March 01 2021
Several web design trends are already emerging in 2021. A great digital presence has never been more important for businesses, institutions and organizations. 2021 web design trends will include a strong focus on page speed and user-centered design, leveraging more multimedia, prioritizing inclusivity, a shift in how brands represent themselves and an increased spotlight on website security.
posted by Jennifer Buccini
Projects, Quality Assurance February 26 2021
From the site architecture to the site launch, website accessibility is an important part of the entire website design or redesign project lifecyle. Learn about how ZAG factors accessibility into each project stage.
posted by Danielli Franquim
Marketing, Strategy February 23 2021
In December 2020, Google rolled out it’s latest broad core algorithm update. What was long waited for is finally here with a plethora of changes and additions. Let's explore the main changes that we’ve found and how they could benefit your business or organization’s search engine optimization (SEO) strategy.
 
posted by ZAG Interactive
Quality Assurance February 19 2021
If 2020 taught us anything, it’s not to predict what might happen in the year ahead. However, with the digital world being more important than ever, the concept of a more inclusive web has never been more of a priority. As such, we expect some significant progress in the world of website ADA conformance in 2021 and beyond.  
posted by Dan Seagull
Quality Assurance February 03 2021
Having a website that is ADA conformant is the right thing to do morally, but it also is the right thing to do from a business perspective. Read this article to explore moral and business justifications to having a conformant digital experience.
posted by Dan Seagull
Marketing, Strategy February 01 2021

UTM tracking is an important tool to use when it comes to online marketing. By adding bits of code to your URL, it is possible to track where website visitors are coming from and what they are doing. Whether this is something that you handle in-house or work with an outside agency on, it is crucial for marketers to use and understand UTM tracking codes. Misunderstandings can lead to errors in setup and even invalid and unclear information. Here are some common mistakes to avoid.

posted by Kelsey Dombrosky
Marketing, Strategy January 26 2021
With so many different marketing channels driving traffic to your website, it can be hard to keep track of all your user data. It’s important to determine where those users are coming from so you know which tactics are most effective. So what’s the best way to do this? UTM tracking codes.
posted by Kelsey Dombrosky