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Marketing December 21 2018

Social media is a great way for banks and credit unions to connect with visitors about specific products, services, events and more. But, as a financial marketer, you must consider potential reach, advertising capabilities, budget allocation, audience needs and more to make sure your efforts are successful.

posted by Danielle Maglio
Marketing, Strategy December 20 2018
Landing pages are a crucial part of digital marketing. Explore these landing page optimization tips to help boost your rankings in search results and getting your visitors to take action.
posted by Carley Corraccio
Marketing December 19 2018
As search engine marketers, it’s imperative to adapt search engine optimization strategies to the changing ranking factors. Read on to learn what we expect the most important ranking factors will be in 2019.
posted by Alexandra Giarratano
Quality Assurance December 05 2018
In the year since the 2017 announcement from the Department of Justice about withdrawing rulemakings about website ADA accessibility, website ADA lawsuits have nearly doubled. Explore three recent lawsuits and what businesses can learn to make website accessibility a priority.
posted by Will Creedle
Design, Technology November 16 2018
Forms are a vital part of any business or institution website. While creating a form is generally easy, it’s essential to understand the importance of strategically planning a form so that you can aid visitors along the way and maximize form completions and ultimately site conversions. In this blog, we explore some form usability best practices and form design examples specific for financial institutions.
posted by Rachel Avery Conley
Quality Assurance November 12 2018
Once you make ADA conformance a priority for your business, it’s important to understand how your site will be tested and kept conformant. Adding periodic manual testing to your site is essential in this process. 
posted by Will Creedle
Marketing, Strategy October 28 2018
As you plan your digital strategy, get some guidance with key digital marketing statistics on popular tactics including content marketing, SEO, social media, email marketing and mobile marketing.
posted by ZAG Interactive