Digital Insights

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Marketing, Strategy, Technology April 29 2020
Whether your business decides is undergoing a merger or acquisition to reduce potential competition or diversify your product offerings, you must focus on synchronizing marketing efforts between the organizations, especially in the digital space. Explore ways to successfully join and manage essential marketing tactics including your website, SEO, social media, and analytics during a merger or acquisition.
posted by Carley Corraccio
Marketing April 27 2020
Digital marketing spans a plethora of realms, from social media to SEO. With so much information constantly changing every day, we’ve decided to pull together some essential statistics that can help you plan your next website redesign, social media marketing campaign, SEO strategy and more.
posted by Sarah Viens
Technology, Quality Assurance April 27 2020
The importance of website ADA compliance has only increased over the years. With the Department of Justice opting not to develop or enforce website accessibility regulations, website conformance-related lawsuits have surged. The lack of federal regulation is certainly muddying the legal waters, so current Web Content Accessibility Guidelines (WCAG) must be top of mind during every website design or redesign, and while sites are updated.
posted by Will Creedle
Quality Assurance, Strategy April 22 2020
The Americans with Disabilities Act gives civil rights protections to individuals with disabilities. With WCAG 2.1 guidelines serving as the basis for website ADA conformance, websites in the retail industry need to pay attention now more than ever. The COVID-19 pandemic underscored the fact that buying items from websites is a new norm for everyone, and helped reiterate that retail websites must be just as accessible to all consumers as physical spaces.
posted by Dan Seagull
Marketing, Strategy April 21 2020
From account opening to daily money management and everything in between, banks and credit unions need to provide consumers with easy and efficient ways to handle their finances on their own, and get help from a human when they need it most.
posted by Brenna Kelliher
Marketing April 20 2020
As a financial institution you know the value of a good investment. You also know how competitive the market is for acquiring new customers and members. Learn how pay-per click advertising can allow your institution to attract targeted audiences immediately on relevant search terms, and importantly offer the ability to track results down to actual conversions.
posted by Danielle Maglio
The Financial Brand April 20 2020
There’s no question social media marketing is a must for nearly every bank and credit union. From saturated markets with tough competition to increased focus on the digital space, social media is necessary to the success of your financial institution. But in a world where the rules are constantly changing, how do you develop a strategy with staying power? This ZAG-authored Financial Brand article breaks down the differences and how to use them both effectively.
posted by Ari Mason