Marketing, Strategy May 28 2020
Website personalization is a powerful tool that allows you to customize content and promotions based on user behavior, interests and even geographic location. The goal is to give users a more relevant experience based on their needs, while ultimately enticing conversions. For marketers, is it worth the investment of additional time and resources? Does personalization really work? Here are some numbers and best practices to help guide your approach as you consider personalization for your own site.
Quality Assurance, Technology May 27 2020
While Level AA is the gold standard for website ADA conformance, it is important to understand what each level (A, AA, AAA) implies so you can plan your business' website conformance plan. Use this handy comparison chart of specific WCAG 2.1 guidelines when planning or maintaining your conformant site.
Strategy, The Financial Brand May 27 2020
For consumers, ease of use of your institution's website can be a make or break experience. A UX fundamental that too often is overlooked is site navigation. Learn specific tactics to make your site one that other financial institutions will want to copy in this Financial Brand article written by ZAG Interactive.
Marketing May 21 2020
Social distancing has created unique challenges and opportunities for businesses to connect with consumers and serve their needs in different ways. With most consumers having at least one email account that they check daily, email is one of the most effective ways to stay in touch and communicate important messages to your customers.
Marketing, Strategy May 15 2020
No matter how customers or members interact with your financial institution, their experiences should be the same. Your branches and website are two different ways of serving up the same products, services and support—and both are essential to your identity and communication as a financial institution. So why are banks and credit unions still making mistakes on their websites that they would never make in their branches? In a time when your website must do more of the heavy lifting, consider optimizing your online experience to make the transition to digital banking a seamless one.
CMS, Design, Marketing, Projects, Quality Assurance, Strategy, Technology May 13 2020
Your online presence is more important now than ever. Whether your website is the lifeblood of your organization or one spoke in the wheel, it’s vital to your success and should work hard to support your business and user goals. Explore the common phases of a successful website redesign so you can prepare, set expectations and avoid common pitfalls.
Marketing, Strategy May 12 2020
Social media changes constantly so it’s essential that digital marketers stay on top of the trends to maximize results. Here’s how you can make your social media marketing strategy successful in 2020 and beyond.