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Technology June 20 2018
If you’ve received a higher-than-average number of emails related to data retention over the last few months, you’re not alone. It seems like every online shopping outlet, advertising network, app and reporting platform wants to let you know about changes to their terms of service, privacy policy, and overall means of collecting and storing user data.
posted by Patrick Trayes
Marketing June 20 2018
Instagram is evolving. The tactics of creating short Instagram Stories or longer Instagram Live videos and turning them into a permanent Story Highlight is a great solution for adding an extra layer of branding while being able to showcase your top content longer-term on your profile page.
posted by Rachel Avery Conley
Marketing June 19 2018
Facebook's platform is constantly changing. It can be tough for social media marketers to keep up. However, if you are running Facebook ads or posting organic content for your business, make sure to prioritize these six action items for 2018. 
posted by Dawn Melesko
Marketing June 01 2018
To meet the ever-changing needs of clients in an increasingly online world, many integrated marketing firms – including ZAG Interactive – emerged as digital agencies. We define a “digital agency” as a company that combines the disciplines of strategy, design, technology and marketing to offer primarily interactive tactics for businesses to increase their bottom line. So, why should your organization consider partnering with a digital agency like ours? The answer lies in our experience, expertise, effectiveness and energy.
posted by Christopher Rinaldi
Quality Assurance, Technology May 30 2018
May 25, 2018 was the day GDPR went into full effect. For companies adding consent messaging to their website, ZAG Interactive shares tips on how to can present this information if your site is WCAG 2.0 Level AA conformant.
posted by Will Creedle
Quality Assurance May 24 2018
GDPR has gotten a lot of attention lately, and for good reason. If you aren't sure what it is and if it may affect your business' website, read on. This new European privacy rule goes into effect May 25, 2018. Is your website ready?
posted by Michelle Brown
Marketing May 21 2018
Marketing automation has been a buzzword in the marketing space for a while now. The problem lies when an organization starts by choosing the marketing automation technology first. A better approach may be to start backwards: think of the business objectives and goals and how to achieve them before anything else.
posted by Rachel Avery Conley