Digital Insights

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Marketing, Strategy April 27 2021
A solid search engine optimization (SEO) strategy is vital to both business and visitor goals, and especially for banks and credit unions where the competition is high. Learn more about the top four mistakes banks and credit unions often make on their website that negatively affect SEO, and how to avoid them. 
 
posted by Danielle Maglio
CMS, Quality Assurance April 27 2021
Today, when redesigning a website, it’s common practice for businesses to ensure their websites are conformant to WCAG 2.1 level AA guidelines. However, all too often, websites quickly fall out of compliance after they launch, creating a poor experience for site users and a legal liability as well. Similar to keeping your CMS updated, staying in conformance requires employee training, scheduled check-ins and periodic audits.
posted by Jenna Paternostro
Marketing April 26 2021

Whether you are looking to increase brand awareness, leads, sales, clicks to your website, app downloads or store visits, a paid search campaign through Google or Bing is a smart marketing tactic. But what happens if your ads are not performing as well as you had hoped? Here are some tips to help optimize your paid search campaigns.

posted by Kelsey Dombrosky
Announcements, Projects April 21 2021
As a Kentico Gold Partner specializing in website design and development for banks and credit unions, winning the Kentico Site of the Year award in the Financial Services category is like winning an Oscar or a Grammy. That’s why we are so excited that the Starion Bank website, designed and developed by ZAG, has been recognized as a Kentico Site of the Year for 2020.
 
posted by Michelle Brown
Strategy April 20 2021
Struggling to show return on investment from social media? Learn about the Facebook Pixel, how to implement it and how to use it to track conversions, create custom audiences for enhanced targeting and more.
posted by Brenna Kelliher
Marketing April 13 2021
Great banking websites offer interactive features, including tools and resources that mimic the in-branch experience, attract audiences, create positive brand impressions and support consumer decision making. Whether your institution develops custom content, uses third party tools or is only considering options, here are some of the best resources your bank or credit union can provide, and how you can successfully incorporate them into your website.
posted by Brenna Kelliher
Marketing, Strategy April 12 2021
Embodying diversity and inclusion in your marketing efforts will be extremely important throughout 2021 and beyond. It is your job as a marketer to make your brand and website relatable, so that it represents all people, including those underserved communities. Action is necessary in order to help everyone, so learn how you can celebrate diversity through your key communication channel – your website.
posted by Jenna Paternostro