Insights

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Marketing, Projects, Strategy August 29 2019
Spring and summer were both fun and busy seasons for ZAG Interactive. We are pleased to share 8 of our most recent website redesigns with you. Learn how we met our clients’ unique goals and how each resulted in a website that is visually and technically modern, ADA-conformant and helps each business as it expands its digital presence.
posted by Carley Corraccio
Design, Marketing, Strategy, Technology August 22 2019
Planning a website redesign is a large undertaking for any business, institution or organization. Explore critical questions to ask yourself so that you know when is really the right time to redesign your website.
posted by Michelle Brown
Strategy, Technology August 05 2019
On the heels of GDPR going into effect in 2018, the California Consumer Privacy Act (CCPA) has numerous implications for CA business owners. Learn about the CCPA and what you can do to prepare.
posted by Michelle Brown
August 02 2019
It literally pays to play in when it comes to search marketing, and the best digital results come from mixing paid search and organic search. Paid and organic tactics each offer unique benefits, but together can strengthen the overall effectiveness of your digital marketing efforts and deliver a larger return on investment.
posted by Danielle Maglio
Announcements, Culture July 24 2019
ZAG Interactive has a refreshed look! Learn why we chose to reimagine our brand, and what it means for clients and employees.
posted by Jennifer Buccini
Design, Marketing, Strategy, Technology July 12 2019
A well-constructed website redesign RFP can help you properly plan for the inevitable bumps and gotchas in a redesign project so that the only surprises you get are good ones, and so the net result is a new website that is strategically well thought-out and successful. Read this comphensive article about how to plan for and write a great website redesign RFP.
posted by Marah Boisoneau
Design, Quality Assurance, Technology July 11 2019
Now that website accessibility is standard for most website designs and redesigns and plans for maintaining their compliance are in place, it is natural to wonder if other digital platforms – such as email – are also subject to the current WCAG standards. The short answer? Yes.
 
posted by Dan Seagull