Digital Insights

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Marketing November 08 2021

Google Analytics has become the most popular way to track website activity since it first debuted in 2005. By some accounts, more than half of the most visited sites on the web are using Google Analytics to monitor where their visitors are coming from and what they’re engaging with. There are many ways to customize your GA data such as tracking events, establishing conversions and logging custom dimensions, but not everyone has the time or resources to do that custom setup.

posted by Patrick Trayes
Announcements October 19 2021
Meet the newest teammates to join the ZAG crew. This talented group of professionals brings experience, enthusiasm and some fun to our thriving CT digital agency. Meet them and see why we're excited to welcome them to the family.
posted by Gregory Seay
Marketing October 15 2021
With 2022 around the corner, it's important for digital marketers to forecast what to expect in the social media realm. Social is hotter than ever, so learn what trends to look out for so you can build loyalty, reach more audiences and continue to build brand awareness through this vital marketing channel.
posted by Jennifer Inho
Quality Assurance September 30 2021

Making your website accessible is a way to be socially responsible, avoid litigation and win new customers all at the same time. Those who have a disability should expect a digital experience that is inclusive of their needs, much like they would experience in a physical place of public accommodation. Learn why having a website that provides a fair experience to all should be the minimum standard for any business, institution or organization.

posted by Michelle Brown
Marketing, Strategy September 28 2021
When done well, generational marketing is authentic and relevant to the audiences, and therefore inspires conversions. But unfortunately many marketers have a goal to attract "younger audiences" without a solid plan behind that goal. Learn what each generation is and what makes them tick so you can craft your campaigns for success.
posted by Michelle Brown
Announcements, Projects September 10 2021
Two of ZAG's website redesigns were recognized by the WebAwards for Outstanding Credit Union website and Bank Standard of Excellence. Learn more about these award-winning projects and pop the champagne!
posted by Michelle Brown
Marketing, Strategy August 30 2021
Measuring website engagement can be a complex process that is often initially oversimplified. Many businesses focus on an increase in pageviews or a decrease in bounce rate, but those metrics alone do not tell a full story. Read about how can we get a clearer picture on engagement besides looking at these metrics so that we can optimize your digital experience.
posted by Kelsey Dombrosky