Digital Insights

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Design, Marketing, Strategy, Technology, Announcements December 23 2020
While 2020 had its fair share of challenges, there were also some great things that came out of it – including nineteen new websites designed and developed by the talented team at ZAG Interactive.
posted by Michelle Brown
Marketing, Strategy December 03 2020
What makes social media marketing so tricky is the ever-changing landscape. It seems as though there are new policies, updates to image specs, and regulations that roll out every month. Here are some of the latest Facebook Ads Manager and Instagram updates that you’ll notice at the close of 2020, and into the new year.
posted by Sarah Viens
Announcements December 01 2020
Every year, ZAG likes to spread a little holiday cheer with a fun activity and a charitable donation. Since 2020 has been a year like no other, we’re taking time to Share the Good – and we’re hoping you’ll help.
posted by Brenna Kelliher
CMS, Marketing, Technology November 18 2020
Kentico Xperience released version 13. Learn what product improvements this new version includes and how it might benefit your business's digital presence.
posted by Marah Boisoneau
Marketing November 16 2020
Understanding what each Google algorithm means can be challenging. ZAG Interactive explores Google's latest algorithm, BERT, and determines whether it's worth implementing. Learn all about Google BERT and how it can help land you on the top of the search engine result pages (SERPs).
posted by Carley Corraccio
Marketing November 13 2020

In a digital world obsessed with its food references comes the newer SEO term EAT. Unlike breadcrumbs, hamburger menus and cookies, EAT is an acronym for Expertise, Authority and Trust. To help Google recognize your page as having high-quality content, it’s crucial to include expertise, authority and trust within your webpages. Explore more about this term and how to optimize your site and search engine strategies to achieve it.

posted by Carley Corraccio
Strategy October 28 2020
Google Analytics 4, or the Web + App Property, is a new implementation of Google Analytics that is meant to bring together data from websites and apps. Learn more about this updated analytics platform, what changed and what to expect if you're ready to transition.
posted by Patrick Trayes