Insights

A website launch campaign is a vital component of marketing a new website. Marketing your website launch can have significant benefits for your brand, your business and your visitors. Explore these website launch announcement ideas and best practices. 

What is a privacy policy and why do I need one? Businesses are increasingly investing in advanced analytics tracking and digital marketing, and there is increased public interest in data protection because of data breaches. To help you evaluate where your site measures up, we’ve provided several privacy policy requirements and best practices.

2018 was a big year for ZAG. We gained a lot of new talent across all departments, received several awards and recognitions for our work, and – most importantly – gained great new clients while we continued to grow our long-term relationships. In between it all, we launched a total of 35 new websites.

Social media is a great way for banks and credit unions to connect with visitors about specific products, services, events and more. But, as a financial marketer, you must consider potential reach, advertising capabilities, budget allocation, audience needs and more to make sure your efforts are successful.

Landing pages are a crucial part of digital marketing. Explore these landing page optimization tips to help boost your rankings in search results and getting your visitors to take action.

As search engine marketers, it’s imperative to adapt search engine optimization strategies to the changing ranking factors. Read on to learn what we expect the most important ranking factors will be in 2019.

In the year since the 2017 announcement from the Department of Justice about withdrawing rulemakings about website ADA accessibility, website ADA lawsuits have nearly doubled. Explore three recent lawsuits and what businesses can learn to make website accessibility a priority.