Digital Insights

Filter by: Filter by:
Marketing, Strategy June 02 2020
Believe it or not, almost every piece of content you consume has been analytically selected to appear in your search results or Spotify playlist using algorithms and ad placement technology. ZAG has broken down what content marketing is and how you can use it to your business' marketing benefit. 
posted by Sarah Viens
Strategy May 29 2020
Many businesses and institutions are reopening their facilities as stay-at-home orders are lifted, but reopening successfully will take careful planning and communication. Review these guidlines for reopening your business during the COVID-19 pandemic.
posted by Michelle Brown
Marketing, Strategy May 28 2020
Website personalization is a powerful tool that allows you to customize content and promotions based on user behavior, interests and even geographic location. The goal is to give users a more relevant experience based on their needs, while ultimately enticing conversions. For marketers, is it worth the investment of additional time and resources? Does personalization really work? Here are some numbers and best practices to help guide your approach as you consider personalization for your own site. 
posted by Ari Mason
Quality Assurance, Technology May 27 2020
While Level AA is the gold standard for website ADA conformance, it is important to understand what each level (A, AA, AAA) implies so you can plan your business' website conformance plan. Use this handy comparison chart of specific WCAG 2.1 guidelines when planning or maintaining your conformant site.
posted by Dan Seagull
Strategy, The Financial Brand May 27 2020
For consumers, ease of use of your institution's website can be a make or break experience. A UX fundamental that too often is overlooked is site navigation. Learn specific tactics to make your site one that other financial institutions will want to copy in this Financial Brand article written by ZAG Interactive.
posted by Christopher Rinaldi
Marketing May 21 2020
Social distancing has created unique challenges and opportunities for businesses to connect with consumers and serve their needs in different ways. With most consumers having at least one email account that they check daily, email is one of the most effective ways to stay in touch and communicate important messages to your customers.
 
posted by Brenna Kelliher
Marketing, Strategy May 15 2020
No matter how customers or members interact with your financial institution, their experiences should be the same. Your branches and website are two different ways of serving up the same products, services and support—and both are essential to your identity and communication as a financial institution. So why are banks and credit unions still making mistakes on their websites that they would never make in their branches? In a time when your website must do more of the heavy lifting, consider optimizing your online experience to make the transition to digital banking a seamless one.
posted by Ari Mason