Digital Insights

The COVID-19 pandemic has caused immediate shifts in online behavior, but the long-term impact of this is important for marketers to pay attention to. Explore what to pay attention to and plan for as you modify your 2020 plans and set the stage for 2021 budgeting.

Google My Business is a powerful tool that can transform how you drive customers to your local brick and mortar business and further develop trust with new and existing customers. Although Google My Business has been around for a long time, it has grown in its importance as more users use search engines to find information about a local business, even more so during the COVID-19 pandemic.
 

Online sales are essential to many businesses, so your website must work hard to promote your products and services. If you’re spending time and money directing visitors to a specific product or service on your site, landing pages should be an important component of your marketing plan. These simplified, hard-hitting pages are created with one goal in mind: conversion. Here’s why landing pages matter and how to build them effectively.

Since it only takes users .05 seconds to form an opinion about a website, marketers must quickly learn how to meet the needs of their digital audiences. To keep consumers from bouncing off your homepage or any other key website page, you must first determine how they engage with your site. Learn how heatmapping tools simplify this process.

Every day marketers adapt print materials for the web by simply creating a PDF of them or placing them as an image on a page. This practice must stop. Why? Because doing so creates a host of issues regarding mobile responsiveness, ADA conformance, SEO and user experience. Learn why you need to rethink how you approach print materials on your website. 

The design and development of all websites should be heavily focused on usability and inclusiveness. That's why site managers need to understand website ADA conformance guidelines so that plans for designing, redesigning or managing a site can be reflective of these guidelines. Review this handy website ADA conformance infographic.

You’ve spent days strategizing your social media campaign, designing the perfect concept, developing a launch plan and managing your posts across multiple networks. Now what? We've covered everything you need to know about measuring your social media campaign success.