Insights

It’s no surprise that mobile devices have transformed our everyday lives. Because of this technology explosion, mobile marketing must be an essential component of a business’ marketing mix. A successful mobile marketing strategy takes significant research and planning so that your message gets attention from this on-the-go audience. Learn about mobile marketing trends and best practices so that you maximize results from this critical tactic.
 

NY lawmakers recently introduced a "notice and cure" bill to curb the dramatic rise in website accessibility lawsuits. Learn what this bill means, and how it might affect your website ADA plans.

This year has started off strong for ZAG Interactive, a full-service digital agency located in Glastonbury, Connecticut. With five new website launches in the first quarter and Kentico Site of the Month awards for two of these sites, ZAG’s team is excited to share the first of many website redesigns to launch in 2019. 

Conforming to website accessibility guidelines is important for all site owners, but one important step that's often overlooked is to test the human experience. Checking all of the conformance guidelines is legally important, but evaluating how your site may fail to maximize the screen readers experience during manual ADA testing can make a huge difference to those website visitors with disabilities.

We're hitting the road and would love to see you at one of the three financial conferences we'll be attending: 2019 Financial Brand Forum, CUNA Digital Marketing School, ABA Bank Marketing Conference. Get the details and let us know if we'll be able to meet you.

With 2,258 website ADA lawsuits filed in 2018, more and more companies, organizations and institutions are choosing to make their websites work for people with disabilities and conform to the current WCAG AA standards. Smaller businesses face a unique challenge however, since the decision to retrofit or rebuild a site is often costly and confusing. Learn about website compliance options for smaller businesses.

If you are planning a website redesign, there are many factors to consider to prevent hurting your SEO in the process. Use this helpful SEO checklist before you start your website redesign, so you can maximize your search engine traffic and minimize the negative impact that a redesign can have on rankings if best practices aren’t followed.