Insights

Now that website accessibility is standard for most website designs and redesigns and plans for maintaining their compliance are in place, it is natural to wonder if other digital platforms – such as email – are also subject to the current WCAG standards. The short answer? Yes.
 

Kentico 12 MVC changes the way all Kentico sites are built. ZAG is building all new Kentico sites in version 12 MVC, but if your site was built before 12 MVC was introduced, you need to know what options you have to catch up with technology. Learn more about what MVC is, whether it makes sense to redesign or just rebuild, and more.

Search intent is what is motivating a searcher to view the content on your site. So, to be successful with SEO, it’s important to include intent modifiers when researching key phrases to help users get to their purpose for searching quicker. Learn more about different types of search intent and how to optimize for it.

Remarketing is a lot like making up for a bad first impression. While at first two people may not hit it off, as time goes on and they learn more about one another, they will start gaining each other’s trust. Remarketing is similar but instead focuses on reintroducing a business and potential customer in the digital space. If you’re looking to target users who have shown previous interest in your products services, remarketing is the perfect match.
 

Artificial Intelligence (AI) is entering all parts of modern life, including websites. One of the most requested AI enhancements for websites is chatbots in the form of live chat windows or banners. Explore some of the benefits of adding a chatbot solution on your business website.

Redesigning your website and want to encourage visitors to explore all your new site has to offer? Explore 5 reasons why a website tour might be a smart addition to your website redesign project.

It’s no surprise that mobile devices have transformed our everyday lives. Because of this technology explosion, mobile marketing must be an essential component of a business’ marketing mix. A successful mobile marketing strategy takes significant research and planning so that your message gets attention from this on-the-go audience. Learn about mobile marketing trends and best practices so that you maximize results from this critical tactic.