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Featured // Design, Marketing, Strategy, Technology
Writing a Great Website Redesign RFP
A well-constructed website redesign RFP can help you properly plan for the inevitable bumps and gotchas in a redesign project so that the only surprises you get are good ones, and so the net result is a new website that is strategically well thought-out and successful. Read this comphensive article about how to plan for and write a great website redesign RFP.
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Bank, Retail October 21 2019
Dot Bank Domain Requirements
For a bank, having your website available at a .bank extension can bring many benefits — from adding an extra level of security and supporting credibility, to providing new marketing and branding opportunities. Continue reading to learn how you can trainsition your bank website to a .bank domain.
posted by Carley Corraccio
Marketing, Strategy October 21 2019
Integrated Marketing: The Secret to Success
Effective marketing is as much an art as it is a science. Today’s consumers are inundated with flashy messages and appealing offers—and the more content we consume, the more diluted those messages become. So as a business trying to reach your audience, how do you pull away from the pack? The secret lies with integrated marketing.
posted by Ari Mason
Technology October 11 2019
Form Encryption: What Fields Are PII?
When building a website, it's important to understand what forms will be capturing personally identifiable information (PII) so that you can employ the best encryption method to protect your visitors' data. Learn which fields are considered PII and begin planning your digital projects today.
posted by Carley Corraccio
Design, Quality Assurance, Technology October 10 2019
Why Landmarks, Headings and Links Matter for Website Accessibility
When designing a website, it’s important to consider current ADA conformance guidelines and make your site accessible to those with visual impairments and other disabilities so that tools like screen readers can work as intended.
posted by Dan Seagull
Marketing, Strategy September 27 2019
Why Personalization Should Be a Tool in Your Digital Arsenal
A strong personalization strategy can make your online presence smarter and your visitors happier. While not every content management system offers it, personalization can be impactful to your content planning, analytics mining and other areas of your digital strategy.
posted by Ari Mason
Announcements September 10 2019
2019 Best Bank Website and Best Credit Union Website WebAwards
Specializing in websites for banks and credit unions, winning the Best Bank Website and Best Credit Union website WebAwards is the best thing that we could ask for. See why we’re so excited to be the recipient of these 2019 Best of Industry awards.
posted by Michelle Brown
Marketing, Projects, Strategy August 29 2019
Spring and Summer 2019 Website Launches
Spring and summer were both fun and busy seasons for ZAG Interactive. We are pleased to share 8 of our most recent website redesigns with you. Learn how we met our clients’ unique goals and how each resulted in a website that is visually and technically modern, ADA-conformant and helps each business as it expands its digital presence.
posted by Carley Corraccio