Insights

ZAG will be attending the 2020 Financial Brand Forum and American Bankers Association Bank Marketing conference, as well as presenting at the CUNA Digital Marketing School. Learn more about these valuable financial marketing conferences and reach out to us if you are planning to attend. We've love to meet up!

It’s 2020. Gone are the days where accessibility best practices were simply applied to avoid a lawsuit. Creating a website that is fully accessible to individuals with disabilities should be second nature to designers and developers. Most Americans use the Internet for everything from shopping to medical advice, so websites must be inclusive to the 50 million Americans living with a disability. Here's why.

99% of consumers check their email every day. Since email is the preferred method of communication from brands, email marketing strategies must continue to grow in order to be successful. Learn about the basics of email automation, and how it can best work for your company or institution.

Content marketing is an undeniably important tactic for your business. But without a proper plan, the time and resources you put into content creation can be fruitless. Learn more about how thoughtful content planning can maximize your campaigns in the eyes of the consumer.

For sites with content in multiple languages, optimizing the site for search engine rankings can be difficult. Search engines penalize websites when they have duplicate content, so if multilingual SEO best practices aren’t followed, a site can unintentionally drop in organic rankings. Explore SEO best practices for multi-language websites so that you can plan your site strategy accordingly.

The talented team at ZAG Interactive launched 25 websites in 2019. Take a look back at the strategy, design, development and marketing work for clients across a span of industries and get some inspiration for your own site design or redesign in 2020.

Using animated GIFs in your social media marketing efforts can help engage audiences and positively impact results. Learn when and how to use animated GIFs successfully.