In a digital world obsessed with its food references comes the newer SEO term EAT. Unlike breadcrumbs, hamburger menus and cookies, EAT is an acronym for Expertise, Authority and Trust. To help Google recognize your page as having high-quality content, it’s crucial to include expertise, authority and trust within your webpages. Explore more about this term and how to optimize your site and search engine strategies to achieve it.
To improve the visibility of your site on search engines, you may want to consider conducting a search engine optimization (SEO) audit. This initial step helps you identify and prioritize issues so you can then come up with a plan to help your business improve organic rankings.