Insights

Generating relevant content is a vital part of any marketing plan. A successful content marketing strategy gives you the confidence to continually support your social media and email marketing efforts, SEO, blog planning and more. Explore some of the ways you can start generating relevant content for your business products and services.

Find out why designing for accessibility instead of retrofitting a website for ADA can save your business time, money and hassle.
 

This ZAG Interactive-authored article published on the Financial Brand site explains the importance of financial literacy content a marketing tool for banks and credit unions. Done well, literacy content can not only provide value to audiences but also support ongoing integrated marketing efforts.

A website launch campaign is a vital component of marketing a new website. Marketing your website launch can have significant benefits for your brand, your business and your visitors. Explore these website launch announcement ideas and best practices. 

What is a privacy policy and why do I need one? Businesses are increasingly investing in advanced analytics tracking and digital marketing, and there is increased public interest in data protection because of data breaches. To help you evaluate where your site measures up, we’ve provided several privacy policy requirements and best practices.

2018 was a big year for ZAG. We gained a lot of new talent across all departments, received several awards and recognitions for our work, and – most importantly – gained great new clients while we continued to grow our long-term relationships. In between it all, we launched a total of 35 new websites.

Social media is a great way for banks and credit unions to connect with visitors about specific products, services, events and more. But, as a financial marketer, you must consider potential reach, advertising capabilities, budget allocation, audience needs and more to make sure your efforts are successful.