Digital Insights

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CMS, Marketing, Technology November 18 2020
Kentico Xperience released version 13. Learn what product improvements this new version includes and how it might benefit your business's digital presence.
posted by Marah Boisoneau
Marketing November 16 2020
Understanding what each Google algorithm means can be challenging. ZAG Interactive explores Google's latest algorithm, BERT, and determines whether it's worth implementing. Learn all about Google BERT and how it can help land you on the top of the search engine result pages (SERPs).
posted by Carley Corraccio
Marketing November 13 2020

In a digital world obsessed with its food references comes the newer SEO term EAT. Unlike breadcrumbs, hamburger menus and cookies, EAT is an acronym for Expertise, Authority and Trust. To help Google recognize your page as having high-quality content, it’s crucial to include expertise, authority and trust within your webpages. Explore more about this term and how to optimize your site and search engine strategies to achieve it.

posted by Carley Corraccio
Strategy October 28 2020
Google Analytics 4, or the Web + App Property, is a new implementation of Google Analytics that is meant to bring together data from websites and apps. Learn more about this updated analytics platform, what changed and what to expect if you're ready to transition.
posted by Patrick Trayes
Marketing October 22 2020

To improve the visibility of your site on search engines, you may want to consider conducting a search engine optimization (SEO) audit. This initial step helps you identify and prioritize issues so you can then come up with a plan to help your business improve organic rankings.

posted by Alexandra Giarratano
Quality Assurance, Technology October 21 2020
WCAG 2.2 is still in draft form but there have been several updates to it since the spring when it originally was published. Review additional criteria that were added to this draft so that you can see what may become the new standard when it officially rolls out.
posted by Dan Seagull
Marketing October 06 2020
On October 19, 2020, Google will be changing its advertising policies in the effort to improve inclulsivity. Learn how this change will impact the targeting options for those in the financial services,credit and employment sectors.
posted by Michelle Brown