Digital Insights

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Technology July 26 2022
Just like your monbile phone or computer, your website needs updates, upgrades and eventually replacement. Learn what site owners need to understand and plan for as website technology changes over time.
posted by Michelle Brown
Marketing, Strategy July 12 2022
Have you ever wondered how you could use Google Analytics to enhance your content strategy? The data that you can extract from Google Analytics can help you find your most popular content, which posts convert best, which organic search metrics to use to create content marketing templates for your blog, and how to utilize the relationship between content and SEO.
posted by Brianna Dudding
Marketing, Strategy July 06 2022
Before you start pushing out content and turning on paid search campaigns, take a step back to develop a thoughtful digital marketing strategy. When you zero in on your goals and use a targeted approach, your online marketing is bound to be more successful. Check out the following best practices to learn how to hit the mark with all your digital marketing initiatives.
posted by Robin Nerkowski
Marketing, Strategy June 02 2022
From scrolling through websites and your social media feeds to watching videos on YouTube and reading newsletters or blogs - you are being exposed to content marketing on different platforms daily. Learn all you need to know about content marketing trends best practices in 2022 from the experts at ZAG Interactive. 
posted by Jennifer Inho
June 02 2022
WCAG 2.2 is planned to be official in the fall of 2022 and includes important clarifications to WCAG 2.1 guidelines. Learn about nine key criteria and how it might impact how you design, build and maintain your websites against website conformance guidelines. 
posted by Gregory Seay
Marketing, Strategy May 06 2022
SEO copywriting includes a combination of keyword research, on-page SEO, formatting, and creativity. This mix of activities creates valuable content with specific keywords that can easily be used across platforms. Here are some best practices to follow when embarking on the SEO copywriting journey.
posted by Brianna Dudding
Design April 01 2022
If you aren't already compressing your images before publishing to your website, read this article to learn why and how this is so important.
posted by Gregory Seay