Digital Insights

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Marketing, Strategy August 14 2020
When it comes to targeted digital advertising, Facebook and Google are the two of the most popular choices for businesses, institutions and organizations. Both platforms are powerful and effective, with massive userbases. While both can be well worth the investment, there are some nuances to consider when deciding how best to allocate your paid advertising dollars.
posted by Ari Mason
Quality Assurance August 04 2020
If you've heard of a VPAT but not sure what it is, learn why a business or institution might need to complete a Voluntary Product Accessibility Template, explore the types of VPATs, and how a VPAT differs from a full accessibility audit.
posted by Will Creedle
Marketing, Strategy, Technology July 13 2020
The secret to future-proofing your financial institution is to attract a younger audience. Compared to their predecessors, millennials and members of Generation Z are less financially secure, more digitally oriented and more prone to shop around for better deals, service and technology. Their priorities are different than those of their parents, and while earning their trust may be challenging, it’s the ticket to winning—and keeping—their business for years to come.
posted by Ari Mason
Design, Projects, Strategy July 09 2020
You’ve decided it’s time for a website redesign. Maybe your current site is outdated and hard to navigate, challenging to update internally or isn’t working hard enough to provide the ROI your business demands. Once you’ve decided a redesign is necessary, there are a few things to get in order before kicking off the process with an agency.
posted by Melissa Wilkinson
Announcements, Design, Projects, Strategy July 02 2020
Despite challenging circumstances, ZAG’s team of digital strategists, designers, marketers, developers, QA specialists and project managers brought four website redesigns over the finish line in the second quarter of 2020 to support our financial services clients in leveling up their digital experiences.
 
posted by Ari Mason
Marketing June 25 2020
On May 4th, 2020, Google announced a core algorithm update that would affect sites across all different industries. Learn how this new update (dubbed by some as the "Pandemic Update") may affect your site and how your rankings and visibility may change.
posted by Carley Corraccio
Marketing, Strategy June 23 2020
Marketers and content creators have been using Google Analytics to measure audience, acquisition and behavior metrics and make informed inbound and outbound marketing decisions. Together with Google Tag Manager and Data Studio, this trio of Google tools can be very powerful. With some customization, you can identify and monitor the key performance indicators that matter to your business or organization and develop an ongoing strategy that is informed by your actual data instead of assumptions.
posted by Patrick Trayes