Technology August 19 2020
As website accessibility continues to be a priority for responsible website managers, there is an increased demand for user-friendly and affordable accessibility testing tools. Learn about the features, benefits and drawbacks of free browser-based options available online.
Marketing, Strategy August 14 2020
When it comes to targeted digital advertising, Facebook and Google are the two of the most popular choices for businesses, institutions and organizations. Both platforms are powerful and effective, with massive userbases. While both can be well worth the investment, there are some nuances to consider when deciding how best to allocate your paid advertising dollars.
Quality Assurance August 04 2020
If you've heard of a VPAT but not sure what it is, learn why a business or institution might need to complete a Voluntary Product Accessibility Template, explore the types of VPATs, and how a VPAT differs from a full accessibility audit.
Marketing, Strategy, Technology July 13 2020
The secret to future-proofing your financial institution is to attract a younger audience. Compared to their predecessors, millennials and members of Generation Z are less financially secure, more digitally oriented and more prone to shop around for better deals, service and technology. Their priorities are different than those of their parents, and while earning their trust may be challenging, it’s the ticket to winning—and keeping—their business for years to come.
Design, Projects, Strategy July 09 2020
You’ve decided it’s time for a website redesign. Maybe your current site is outdated and hard to navigate, challenging to update internally or isn’t working hard enough to provide the ROI your business demands. Once you’ve decided a redesign is necessary, there are a few things to get in order before kicking off the process with an agency.
Announcements, Design, Projects, Strategy July 02 2020
Despite challenging circumstances, ZAG’s team of digital strategists, designers, marketers, developers, QA specialists and project managers brought four website redesigns over the finish line in the second quarter of 2020 to support our financial services clients in leveling up their digital experiences.
Marketing June 25 2020
On May 4th, 2020, Google announced a core algorithm update that would affect sites across all different industries. Learn how this new update (dubbed by some as the "Pandemic Update") may affect your site and how your rankings and visibility may change.