Insights

This ZAG Interactive-authored article published on the Financial Brand site explains the importance of financial literacy content a marketing tool for banks and credit unions. Done well, literacy content can not only provide value to audiences but also support ongoing integrated marketing efforts.

In this ZAG-authored Financial Brand article, explore 8 steps for maximizing the value of your website after a redesign. From ensuring you have an ongoing support plan in place, to maximizing marketing value through SEO and paid advertising, your new site won't be as valuable to your institution unless you plan accordingly.

To drive measurable growth, bank and credit union marketers need to target key audiences with relevant content to that speaks to their specific needs at each stage of the funnel. Now that people can be targeted in digital channels with amazing accuracy, it makes financial sense to move budgets away from traditional media towards content marketing strategies that focus on generating leads, growing relationships and improving the bottom line. Explore 3 tips to create content and social media marketing that sells, in this ZAG Interactive article published in The Financial Brand.

Meet ZAG Interactive at the 2017 Financial Brand Forum. This must-attend event takes place May 17-19 at the Cosmopolitan Hotel in Las Vegas. We hope to see you there!

Check out 24 best practices for realizing the potential of your financial institution's landing pages, leading to more business for your bank or credit union.

Do you know what people are saying about your institution’s brand on social networks? Read this ZAG Interactive article on The Financial Brand to understand why you must establish a social media listening post inside your organization.

From building brand awareness to targeting specific consumer segments with product promotions, social media can help financial institutions achieve a wide range of business goals. Many banks and credit unions are still reluctant to fully embrace social media because they don’t see how it aligns with their real business objectives. Review nine different ways that social media can support your organization’s strategic goals and priorities.