Digital Insights

Meet up with VP of Sales of Marketing, Michelle Brown, and AVP of Account Management, Greg Calnen, at the 2022 Financial Brand Forum in Las Vegas November 13-16. 

Every financial institution website should stand out in some way. How would you describe your site and does it match what consumers feel when they show up on the site? The five questions in this article will give you a head start on your web refresh plans for the year ahead.

For consumers, ease of use of your institution's website can be a make or break experience. A UX fundamental that too often is overlooked is site navigation. Learn specific tactics to make your site one that other financial institutions will want to copy in this Financial Brand article written by ZAG Interactive.

There’s no question social media marketing is a must for nearly every bank and credit union. From saturated markets with tough competition to increased focus on the digital space, social media is necessary to the success of your financial institution. But in a world where the rules are constantly changing, how do you develop a strategy with staying power? This ZAG-authored Financial Brand article breaks down the differences and how to use them both effectively.

This ZAG Interactive-authored article published on the Financial Brand site explains the importance of financial literacy content a marketing tool for banks and credit unions. Done well, literacy content can not only provide value to audiences but also support ongoing integrated marketing efforts.

In this ZAG-authored Financial Brand article, explore 8 steps for maximizing the value of your website after a redesign. From ensuring you have an ongoing support plan in place, to maximizing marketing value through SEO and paid advertising, your new site won't be as valuable to your institution unless you plan accordingly.

To drive measurable growth, bank and credit union marketers need to target key audiences with relevant content to that speaks to their specific needs at each stage of the funnel. Now that people can be targeted in digital channels with amazing accuracy, it makes financial sense to move budgets away from traditional media towards content marketing strategies that focus on generating leads, growing relationships and improving the bottom line. Explore 3 tips to create content and social media marketing that sells, in this ZAG Interactive article published in The Financial Brand.