Digital Insights

Meet up with VP of Sales of Marketing, Michelle Brown, and AVP of Account Management, Greg Calnen, at the 2022 Financial Brand Forum in Las Vegas November 13-16. 

Every financial institution website should stand out in some way. How would you describe your site and does it match what consumers feel when they show up on the site? The five questions in this article will give you a head start on your web refresh plans for the year ahead.

For consumers, ease of use of your institution's website can be a make or break experience. A UX fundamental that too often is overlooked is site navigation. Learn specific tactics to make your site one that other financial institutions will want to copy in this Financial Brand article written by ZAG Interactive.

There’s no question social media marketing is a must for nearly every bank and credit union. From saturated markets with tough competition to increased focus on the digital space, social media is necessary to the success of your financial institution. But in a world where the rules are constantly changing, how do you develop a strategy with staying power? This ZAG-authored Financial Brand article breaks down the differences and how to use them both effectively.

The right Google AdWords strategy can have a huge impact on your marketing ROI. But managed poorly, it can quickly turn into a gigantic sinkhole that drains your budget dry. Here's how to get the most from your SEM campaigns.

Site personalization integrates user data, such as location-based tracking, site activities and historical data to trigger content that’s tied to an existing persona. This is the most straightforward approach to personalizing a website: a combination of geo-location, and actions taken on the website.

Buyer personas serve as the building blocks of your personalization strategy, establishing representative profiles that banks and credit unions can use to target online consumers with greater precision.