Digital Insights

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Marketing, Technology January 18 2019
What is a privacy policy and why do I need one? Businesses are increasingly investing in advanced analytics tracking and digital marketing, and there is increased public interest in data protection because of data breaches. To help you evaluate where your site measures up, we’ve provided several privacy policy requirements and best practices.
posted by ZAG Interactive
Design, Technology November 16 2018
Forms are a vital part of any business or institution website. While creating a form is generally easy, it’s essential to understand the importance of strategically planning a form so that you can aid visitors along the way and maximize form completions and ultimately site conversions. In this blog, we explore some form usability best practices and form design examples specific for financial institutions.
posted by ZAG Interactive
Technology October 09 2018
As a website matures and the content strategy evolves, links can get misdirected or site downtime (planned and unplanned) will occur that may affect the visitor experience. Fortunately, you can plan for these occasions and even make a potential negative interaction a positive one with a custom designed 404 and maintenance page.
posted by ZAG Interactive
Technology June 20 2018
If you’ve received a higher-than-average number of emails related to data retention over the last few months, you’re not alone. It seems like every online shopping outlet, advertising network, app and reporting platform wants to let you know about changes to their terms of service, privacy policy, and overall means of collecting and storing user data.
posted by Patrick Trayes
Quality Assurance, Technology May 29 2018
May 25, 2018 was the day GDPR went into full effect. For companies adding consent messaging to their website, ZAG Interactive shares tips on how to can present this information if your site is WCAG 2.0 Level AA conformant.
posted by Will Creedle
Marketing, Technology March 13 2018
Learn about geofencing technology and the new hyper-local targeted marketing usage via Facebook and Google. 
posted by ZAG Interactive
Announcements, Technology January 22 2018
Learn about the recent Department of Justice (DOJ) made an announcement regarding website accessibility, what role the DOJ will play in the current administration, and what you should do as a website owner.
posted by Will Creedle