Strategy August 09 2017
Your website is the likely the foundation of all your marketing and communications, so it is paramount that you are getting just as much out of it as you are putting into it. When planning your website design or redesign, you need to begin with clear goals in mind. Define what your qualitative and quantitative expectations are so that you can ensure the final product meets your expectations, and maximizes your return on investment (ROI). Before you begin your website redesign project, explore 10 ways to measure the ROI.
Strategy, Technology August 03 2017
Brace yourself: the world of website analytics reporting has just changed. Google Data Studio, a free tool from Google, is an extremely powerful tool that helps you better visualize your analytics data. Together with Google Analytics and Google Tag Manager, this suite of products offers businesses a way to track and display results in a way that actually make sense to your company.
Marketing, Strategy June 30 2017
If you have an inbound marketing strategy and still aren't getting the leads you are hoping for, it's time to learn more about conversion rate optimization (CRO). Learn how to transform your site into a conversion powerhouse, increasing the success of your campaigns and allowing you to measure success.
Marketing, Strategy, The Financial Brand June 29 2017
To drive measurable growth, bank and credit union marketers need to target key audiences with relevant content to that speaks to their specific needs at each stage of the funnel. Now that people can be targeted in digital channels with amazing accuracy, it makes financial sense to move budgets away from traditional media towards content marketing strategies that focus on generating leads, growing relationships and improving the bottom line. Explore 3 tips to create content and social media marketing that sells, in this ZAG Interactive article published in The Financial Brand.
Design, Strategy June 20 2017
Like building a house, when planning a website, you need to think of what the goal is before you start your project. If you don’t start with the architectural plans for your website – aka wireframing - you may run the risk of creating a user experience that is confusing and less likely to focus on visitor conversion.
Marketing, Strategy, Technology June 01 2017
Today's marketing campaigns and websites need to not only be attention getting, but also compliant. Explore four compliance must-haves including ADA website compliance, CAN SPAM rules for email marketing, the FTC's endorsement guidelines for testimonials and influencer marketing, and running legal sweepstakes and contests.
Marketing, Strategy April 26 2017
Most financial services marketers have experienced the heartache of having their perfectly crafted campaigns ripped apart by their legal or compliance teams. Marketing financial services products is a highly-regulated practice, and for good reason. The key is to understand top advertising regulations so that you can proactively strategize and create around them rather than having them stifle your creativity. Explore the top five advertising regulations that financial institutions must follow online.