Digital Insights

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Marketing, Strategy July 03 2019
Search intent is what is motivating a searcher to view the content on your site. So, to be successful with SEO, it’s important to include intent modifiers when researching key phrases to help users get to their purpose for searching quicker. Learn more about different types of search intent and how to optimize for it.
posted by Danielle Maglio
Design, Strategy June 11 2019
Redesigning your website and want to encourage visitors to explore all your new site has to offer? Explore 5 reasons why a website tour might be a smart addition to your website redesign project.
posted by Carley Corraccio
Design, Marketing, Strategy February 11 2019
A website launch campaign is a vital component of marketing a new website. Marketing your website launch can have significant benefits for your brand, your business and your visitors. Explore these website launch announcement ideas and best practices. 
posted by ZAG Interactive
Marketing, Strategy December 20 2018
Landing pages are a crucial part of digital marketing. Explore these landing page optimization tips to help boost your rankings in search results and getting your visitors to take action.
posted by Carley Corraccio
Marketing, Strategy October 27 2018
As you plan your digital strategy, get some guidance with key digital marketing statistics on popular tactics including content marketing, SEO, social media, email marketing and mobile marketing.
posted by ZAG Interactive
Strategy October 19 2018
Supporting your community is both an important civic duty and one that can have important business benefits as well. From brand awareness and employee loyalty, learn why giving back is a great idea, and why your business should built community support into its plan.
posted by Melissa Wilkinson
Marketing, Strategy October 10 2018
Many businesses have a social media strategy, but most lack a defined social selling strategy. Learn about the benefits and value of a social media sales strategy and how to get started with a social sales program.
posted by ZAG Interactive