Digital Insights

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Marketing, Strategy May 05 2020
As coronavirus sweeps the world, banks and credit unions are compelled to level up their websites—and quickly. Digital banking has become more critical than ever, with branches scaling back in-person services or closing altogether. But what happens after social distancing measures are lifted and this new normal changes once again? How will users interact with your website when it’s no longer the only solution?
posted by Ari Mason
Marketing, Strategy, Technology April 29 2020
Whether your business decides is undergoing a merger or acquisition to reduce potential competition or diversify your product offerings, you must focus on synchronizing marketing efforts between the organizations, especially in the digital space. Explore ways to successfully join and manage essential marketing tactics including your website, SEO, social media, and analytics during a merger or acquisition.
posted by Carley Corraccio
Quality Assurance, Strategy April 22 2020
The Americans with Disabilities Act gives civil rights protections to individuals with disabilities. With WCAG 2.1 guidelines serving as the basis for website ADA conformance, websites in the retail industry need to pay attention now more than ever. The COVID-19 pandemic underscored the fact that buying items from websites is a new norm for everyone, and helped reiterate that retail websites must be just as accessible to all consumers as physical spaces.
posted by Dan Seagull
Marketing, Strategy April 21 2020
From account opening to daily money management and everything in between, banks and credit unions need to provide consumers with easy and efficient ways to handle their finances on their own, and get help from a human when they need it most.
posted by Brenna Kelliher
Marketing, Strategy April 02 2020

While we are living in uncertain times, there’s a familiar “face” that can help establish a sense of normalcy with members and customers – your website. As the face of your financial institution, explore all the ways you can use your website to maintain relationships with audiences while the lobbies are closed.

posted by Brenna Kelliher
Marketing, Strategy January 30 2020
Content marketing is an undeniably important tactic for your business. But without a proper plan, the time and resources you put into content creation can be fruitless. Learn more about how thoughtful content planning can maximize your campaigns in the eyes of the consumer.
posted by Ari Mason
Marketing, Strategy January 17 2020
For sites with content in multiple languages, optimizing the site for search engine rankings can be difficult. Search engines penalize websites when they have duplicate content, so if multilingual SEO best practices aren’t followed, a site can unintentionally drop in organic rankings. Explore SEO best practices for multi-language websites so that you can plan your site strategy accordingly.
posted by Carley Corraccio