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Marketing, Strategy October 10 2018
Many businesses have a social media strategy, but most lack a defined social selling strategy. Learn about the benefits and value of a social media sales strategy and how to get started with a social sales program.
posted by ZAG Interactive
Marketing, Strategy October 01 2018
If you manage a website, you likely use Google Analytics to understand how visitors interact with your website. While Google Analytics comes with a lot of built in features, many marketers also leverage UTM codes to better track and monitor marketing performance. If UTM codes are something you have heard of but not super clear on the details, read on.
posted by Patrick Trayes
Marketing, Strategy August 20 2018
Common digital goals include driving website traffic, improving online engagement, supporting SEO, making a website ADA conformant and more. Explore solutions that can help you achieve these objectives.
posted by Brenna Kelliher
Marketing, Strategy August 20 2018
Copywriting is an essential component of any website redesign. Learn why ongoing website copywriting support is an important part of digital planning to keep your web copy consistent, SEO optimized and more.
posted by Brenna Kelliher
Design, Strategy July 10 2018
In website design, templates give some conformity to similar types of pages, so that there is a familiar flow of elements for users and a consistent design aesthetic throughout the site. Commonplace in contemporary website development, digital agencies, including ZAG Interactive, develop design templates within content management systems (CMS) for use both in building and expanding websites. Explore some of the most common design templates that banks and credit unions can use to make and maintain their financial institution website
posted by Christopher Rinaldi
Marketing, Strategy April 23 2018
Keyword research is the practice of researching common, industry-specific terms and phrases that are driving search traffic to search engine results pages. This is the time-tested first step in search engine optimization (SEO) for any website.
posted by Danielle Maglio
Marketing, Strategy March 13 2018
ZAG Interactive shares the difference between web copywriting services and content strategists, and how they work together to create high performing content, key to to standing out amidst all the chaos.
posted by ZAG Interactive