Strategy May 29 2020
Many businesses and institutions are reopening their facilities as stay-at-home orders are lifted, but reopening successfully will take careful planning and communication. Review these guidlines for reopening your business during the COVID-19 pandemic.
Marketing, Strategy May 28 2020
Website personalization is a powerful tool that allows you to customize content and promotions based on user behavior, interests and even geographic location. The goal is to give users a more relevant experience based on their needs, while ultimately enticing conversions. For marketers, is it worth the investment of additional time and resources? Does personalization really work? Here are some numbers and best practices to help guide your approach as you consider personalization for your own site.
Strategy, The Financial Brand May 27 2020
For consumers, ease of use of your institution's website can be a make or break experience. A UX fundamental that too often is overlooked is site navigation. Learn specific tactics to make your site one that other financial institutions will want to copy in this Financial Brand article written by ZAG Interactive.
Marketing, Strategy May 15 2020
No matter how customers or members interact with your financial institution, their experiences should be the same. Your branches and website are two different ways of serving up the same products, services and support—and both are essential to your identity and communication as a financial institution. So why are banks and credit unions still making mistakes on their websites that they would never make in their branches? In a time when your website must do more of the heavy lifting, consider optimizing your online experience to make the transition to digital banking a seamless one.
CMS, Design, Marketing, Projects, Quality Assurance, Strategy, Technology May 13 2020
Your online presence is more important now than ever. Whether your website is the lifeblood of your organization or one spoke in the wheel, it’s vital to your success and should work hard to support your business and user goals. Explore the common phases of a successful website redesign so you can prepare, set expectations and avoid common pitfalls.
Marketing, Strategy May 12 2020
Social media changes constantly so it’s essential that digital marketers stay on top of the trends to maximize results. Here’s how you can make your social media marketing strategy successful in 2020 and beyond.
Marketing, Strategy, Marketing, Strategy May 11 2020
Whether you recently completed a redesign of your website or are spending money on digital marketing, it can be difficult to measure how well your site is performing. Explore best practices for using website analytics to measure site performance and campaign ROI.