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Marketing, Strategy January 30 2020
Content marketing is an undeniably important tactic for your business. But without a proper plan, the time and resources you put into content creation can be fruitless. Learn more about how thoughtful content planning can maximize your campaigns in the eyes of the consumer.
posted by Ari Mason
Marketing, Strategy January 17 2020
For sites with content in multiple languages, optimizing the site for search engine rankings can be difficult. Search engines penalize websites when they have duplicate content, so if multilingual SEO best practices aren’t followed, a site can unintentionally drop in organic rankings. Explore SEO best practices for multi-language websites so that you can plan your site strategy accordingly.
posted by Carley Corraccio
Marketing, Strategy November 25 2019
If your company or institution is going through a merger, one of the questions that frequently comes up is how to merge both companies’ social media accounts. Use this handy guide from ZAG Interactive for merging business accounts on Facebook, LinkedIn, YouTube and Instagram.
posted by Brenna Kelliher
Design, Marketing, Strategy October 31 2019
When it comes to redesigning a website, it’s essential that your content drive your strategy and planning—both ahead of the redesign, during the redesign and after the site has launched. A content-first approach to site design or redesign is crucial to creating a five-star user experience. When you think critically about content before beginning your redesign, every element of your site becomes intentional.
posted by Ari Mason
Marketing, Strategy October 21 2019
Effective marketing is as much an art as it is a science. Today’s consumers are inundated with flashy messages and appealing offers—and the more content we consume, the more diluted those messages become. So as a business trying to reach your audience, how do you pull away from the pack? The secret lies with integrated marketing.
posted by Ari Mason
Marketing, Strategy September 27 2019
A strong personalization strategy can make your online presence smarter and your visitors happier. While not every content management system offers it, personalization can be impactful to your content planning, analytics mining and other areas of your digital strategy.
posted by Ari Mason
Marketing, Projects, Strategy August 29 2019
Spring and summer were both fun and busy seasons for ZAG Interactive. We are pleased to share 8 of our most recent website redesigns with you. Learn how we met our clients’ unique goals and how each resulted in a website that is visually and technically modern, ADA-conformant and helps each business as it expands its digital presence.
posted by Carley Corraccio