Digital Insights

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Marketing, Strategy, Technology July 13 2020
The secret to future-proofing your financial institution is to attract a younger audience. Compared to their predecessors, millennials and members of Generation Z are less financially secure, more digitally oriented and more prone to shop around for better deals, service and technology. Their priorities are different than those of their parents, and while earning their trust may be challenging, it’s the ticket to winning—and keeping—their business for years to come.
posted by Ari Mason
Design, Projects, Strategy July 09 2020
You’ve decided it’s time for a website redesign. Maybe your current site is outdated and hard to navigate, challenging to update internally or isn’t working hard enough to provide the ROI your business demands. Once you’ve decided a redesign is necessary, there are a few things to get in order before kicking off the process with an agency.
posted by Melissa Wilkinson
Announcements, Design, Projects, Strategy July 02 2020
Despite challenging circumstances, ZAG’s team of digital strategists, designers, marketers, developers, QA specialists and project managers brought four website redesigns over the finish line in the second quarter of 2020 to support our financial services clients in leveling up their digital experiences.
 
posted by Ari Mason
Marketing, Strategy June 23 2020
Marketers and content creators have been using Google Analytics to measure audience, acquisition and behavior metrics and make informed inbound and outbound marketing decisions. Together with Google Tag Manager and Data Studio, this trio of Google tools can be very powerful. With some customization, you can identify and monitor the key performance indicators that matter to your business or organization and develop an ongoing strategy that is informed by your actual data instead of assumptions.
posted by Patrick Trayes
Design, Marketing, Strategy June 19 2020
The COVID-19 pandemic has caused immediate shifts in online behavior, but the long-term impact of this is important for marketers to pay attention to. Explore what to pay attention to and plan for as you modify your 2020 plans and set the stage for 2021 budgeting.
posted by Michelle Brown
Marketing, Strategy June 17 2020
Online sales are essential to many businesses, so your website must work hard to promote your products and services. If you’re spending time and money directing visitors to a specific product or service on your site, landing pages should be an important component of your marketing plan. These simplified, hard-hitting pages are created with one goal in mind: conversion. Here’s why landing pages matter and how to build them effectively.
posted by Ari Mason
Marketing, Strategy June 15 2020
Since it only takes users .05 seconds to form an opinion about a website, marketers must quickly learn how to meet the needs of their digital audiences. To keep consumers from bouncing off your homepage or any other key website page, you must first determine how they engage with your site. Learn how heatmapping tools simplify this process.
posted by Carley Corraccio