Digital Insights

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Marketing, Strategy April 27 2021
A solid search engine optimization (SEO) strategy is vital to both business and visitor goals, and especially for banks and credit unions where the competition is high. Learn more about the top four mistakes banks and credit unions often make on their website that negatively affect SEO, and how to avoid them. 
 
posted by Danielle Maglio
Strategy April 20 2021
Struggling to show return on investment from social media? Learn about the Facebook Pixel, how to implement it and how to use it to track conversions, create custom audiences for enhanced targeting and more.
posted by Brenna Kelliher
Marketing, Strategy April 12 2021
Embodying diversity and inclusion in your marketing efforts will be extremely important throughout 2021 and beyond. It is your job as a marketer to make your brand and website relatable, so that it represents all people, including those underserved communities. Action is necessary in order to help everyone, so learn how you can celebrate diversity through your key communication channel – your website.
posted by Jenna Paternostro
Strategy April 01 2021

#ShrimpGate took over the internet for a full 24 hours in March 2021, forcing the General Mills brand to act fast to avoid a potentially fatal hit to their company name. What the PR team didn’t prepare for, however, was an “internet crisis”, such as this one, creating a slew of excuses and apologies without a real plan of action.

posted by Sarah Viens
Marketing, Strategy March 23 2021
Google made an announcement that may change the way you run your Google paid search campaigns.The four previous keyword match types will be changing in an effort to make it easier to manage Google Ads campaigns and increase the quality of the traffic clicking on your ads.
posted by Kelsey Dombrosky
Marketing, Strategy, Technology March 22 2021
The suite of Google Analtyics, Google Tag Manager and Google Data Studio are a powerful trio to be able to track and visualize conversions and ROI, including through your third-party sites. Learn how you can track a visitor journey from your site to another domain, and whether you need an agency partner to help you navigate this topic further. 
posted by Patrick Trayes
Marketing, Strategy February 23 2021
In December 2020, Google rolled out it’s latest broad core algorithm update. What was long waited for is finally here with a plethora of changes and additions. Let's explore the main changes that we’ve found and how they could benefit your business or organization’s search engine optimization (SEO) strategy.
 
posted by Sarah Viens