Digital Insights

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Marketing, Strategy September 28 2021
When done well, generational marketing is authentic and relevant to the audiences, and therefore inspires conversions. But unfortunately many marketers have a goal to attract "younger audiences" without a solid plan behind that goal. Learn what each generation is and what makes them tick so you can craft your campaigns for success.
posted by Michelle Brown
Marketing, Strategy August 30 2021
Measuring website engagement can be a complex process that is often initially oversimplified. Many businesses focus on an increase in pageviews or a decrease in bounce rate, but those metrics alone do not tell a full story. Read about how can we get a clearer picture on engagement besides looking at these metrics so that we can optimize your digital experience.
posted by Kelsey Dombrosky
CMS, Design, Marketing, Strategy, Technology July 15 2021
There are a lot of considerations when budgeting for a website. Do you need something custom or is a templated solution acceptable for you? Is your site large or small? Do you have complex technology needs? What is your timeline? Explore the many questions to ask yourself, including the pros and cons of working with a freelancer vs. an agency.
posted by Marah Boisoneau
Design, Strategy July 08 2021
This ZAG infographic explains what a landing page is, what makes one successful and key components of a landing page. Landing page layouts are part of nearly all of our website redesign projects, and recommended for all of your marketing campaigns.
posted by Melissa Wilkinson
Marketing, Strategy May 21 2021
2021 is not the year for advertisers and marketers to just pick up where they left off.  Smart marketers can strategically (and sensitively) tune into the collective emotional state of today's consumers, and rethink their brands and campaigns in a way that connects with today's audiences.
posted by Michelle Brown
Announcements, Marketing, Strategy May 20 2021

With Apple’s new iOS 14.5 privacy update, Facebook has already predicted that allowing users to opt out of third-party tracking will reduce advertising revenue by 50%. This will have the largest impact on small businesses. Since the announcement, however, Apple has begun implementing measures to “even the playing field” by preventing any workarounds to this IDFA (Identifier for Advertisers). 

posted by Jenna Paternostro
Marketing, Strategy April 27 2021
A solid search engine optimization (SEO) strategy is vital to both business and visitor goals, and especially for banks and credit unions where the competition is high. Learn more about the top four mistakes banks and credit unions often make on their website that negatively affect SEO, and how to avoid them. 
 
posted by Danielle Maglio