Digital Insights

AI presents an incredible opportunity for banks and credit unions to streamline processes and improve efficiencies. But when it comes to incorporating AI into your banking website, it's important to understand what your CMS and third party offers and has in its roadmap, and how to best leverage that for your institution.

If you're planning to redesign your site, it's important to take SEO best practices into consideration. From site structure, to AI crawlers to URL redirects, being aware of best practices can make or break your rankings.

Web strategists and copywriters aren't just crafting copy for site visitors anymore. They also need to be aware of the importance of writing for search engines and specifically AI. Learn about best practices for ensuring your site is appealing to AI search engines so you can attract high quality site traffic.

Everyone wants their website project to be successful, but putting the wheels in motion to measure that success is a critical step. Learn how to measure success with "out of the box" Google Analytics features, as well as customizations that can be made to Google Analytics to get you the data you need.

Including forms in your website can be a game changer. Thinking beyond a standard contact form, this tactic can help you get to know more about users so that you can personalize their website experience and better tailor your follow up communications. Learn why forms should be part of your next website plan.

If your bank or credit union's social plan isn't generating real results, then it's time to change that in 2025. Learn what works - and doesn't work - for financial institution social media marketing to be effective, and see how making some strategy, design and content changes can help elevate your social media status. Now who doesn't like that?!

A home page can make or break a site's success. Strategizing and designing a home page is key to ensuring that visitors immediately form a good impression, get to where they want to be, and ultimately result in conversions. Explore four principles of good home page design before you redesign your home page or full website.