Digital Insights

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Marketing, Strategy, Technology September 14 2022
Getting an redirect error on a website is frustrating for users but it has negative consequences for site owners too. Understand the differences between the types of redirect and what site owners should do to avoid having errors as part of an overall site health plan.
posted by Robin Nerkowski
Design, Strategy, Technology September 13 2022

Most companies invest in a website redesign every 3-5 years. No matter why you are planning to redesign or rebuild your site, the chances are that sometime in the next few years you will be tasked with planning a site redesign and will need to ask your boss for a budget. And what is more compelling than asking for money when you can actually prove that the project will result in ROI?

posted by Michelle Brown
Marketing, Strategy July 26 2022
Consumers love financial literacy content because it helps them gain practical knowledge they didn't learn in school. Bank and credit union marketers should capitalize on this and develop a content plan that includes financial literacy articles, infographics, videos and more to help support their brand promise and engage visitors.
posted by ZAG Interactive
Marketing, Strategy July 12 2022
Have you ever wondered how you could use Google Analytics to enhance your content strategy? The data that you can extract from Google Analytics can help you find your most popular content, which posts convert best, which organic search metrics to use to create content marketing templates for your blog, and how to utilize the relationship between content and SEO.
posted by Brianna Dudding
Marketing, Strategy July 06 2022
Before you start pushing out content and turning on paid search campaigns, take a step back to develop a thoughtful digital marketing strategy. When you zero in on your goals and use a targeted approach, your online marketing is bound to be more successful. Check out the following best practices to learn how to hit the mark with all your digital marketing initiatives.
posted by Robin Nerkowski
Marketing, Strategy June 02 2022
From scrolling through websites and your social media feeds to watching videos on YouTube and reading newsletters or blogs - you are being exposed to content marketing on different platforms daily. Learn all you need to know about content marketing trends best practices in 2022 from the experts at ZAG Interactive. 
posted by Jennifer Inho
Marketing, Strategy May 06 2022
SEO copywriting includes a combination of keyword research, on-page SEO, formatting, and creativity. This mix of activities creates valuable content with specific keywords that can easily be used across platforms. Here are some best practices to follow when embarking on the SEO copywriting journey.
posted by Brianna Dudding