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Marketing, Strategy March 13 2018
ZAG Interactive shares the difference between web copywriting services and content strategists, and how they work together to create high performing content, key to to standing out amidst all the chaos.
posted by Rachel Avery Conley
Marketing, Technology March 13 2018
Learn about geofencing technology and the new hyper-local targeted marketing usage via Facebook and Google. 
posted by Rachel Avery Conley
Marketing, Strategy March 02 2018
ZAG Interactive shares Four Effective Tips for Measuring Website Engagement using Google Analytics and Google Tag Manger to achieve maximum search engine optimization of content and campaigns. 
posted by Patrick Trayes
Marketing, Strategy February 22 2018
Managing URL redirects should be part of every website owner’s bag of tricks, so understanding the types of URL redirects that exist and URL redirect best practices is an important part of keeping a site healthy and keeping visitors happy.
posted by Danielle Maglio
Marketing, Strategy February 20 2018
The concept of a canonical URL isn’t a new one, but its increasing importance in the SEO world makes it something that every digital marketer should understand. Learn more about canonical code, when it should be used, and why your website needs to consider using canonicals.
posted by Rachel Avery Conley
Marketing January 28 2018
Schema is not just the latest trend in search engine optimization. When implemented properly, it can help attract more visitors to your site and ultimately generate ROI. Learn what schema is and where to start with implementation.
posted by Rachel Avery Conley
Marketing January 15 2018
In 2018, SEO will continue to be a very important tool in most marketers' toolboxes. While SEO maintenance is key to preserving rankings, there are five important SEO trends to spotlight so that you can better plan your SEO strategy this year.
posted by Danielle Maglio