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Marketing May 21 2018
Marketing automation has been a buzzword in the marketing space for a while now. The problem lies when an organization starts by choosing the marketing automation technology first. A better approach may be to start backwards: think of the business objectives and goals and how to achieve them before anything else.
posted by ZAG Interactive
Marketing, Strategy April 23 2018
Keyword research is the practice of researching common, industry-specific terms and phrases that are driving search traffic to search engine results pages. This is the time-tested first step in search engine optimization (SEO) for any website.
 
posted by Danielle Maglio
Marketing, Strategy March 13 2018
ZAG Interactive shares the difference between web copywriting services and content strategists, and how they work together to create high performing content, key to to standing out amidst all the chaos.
posted by ZAG Interactive
Marketing, Technology March 13 2018
Learn about geofencing technology and the new hyper-local targeted marketing usage via Facebook and Google. 
posted by ZAG Interactive
Marketing, Strategy March 02 2018
ZAG Interactive shares Four Effective Tips for Measuring Website Engagement using Google Analytics and Google Tag Manger to achieve maximum search engine optimization of content and campaigns. 
posted by Patrick Trayes
Marketing, Strategy February 22 2018
Managing URL redirects should be part of every website owner’s bag of tricks, so understanding the types of URL redirects that exist and URL redirect best practices is an important part of keeping a site healthy and keeping visitors happy.
posted by Danielle Maglio
Marketing, Strategy February 20 2018
The concept of a canonical URL isn’t a new one, but its increasing importance in the SEO world makes it something that every digital marketer should understand. Learn more about canonical code, when it should be used, and why your website needs to consider using canonicals.
posted by ZAG Interactive