Digital Insights

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Design, Marketing February 20 2020
Print materials can be both visually appealing and disability friendly when following a few simple guidelines. Have no fear, designers – you can still create beautiful collateral without compromising ADA compliance. We’ve compiled a list of do’s and don’ts to help make your print materials accessible.
posted by Sarah Viens
Marketing, Quality Assurance, Technology February 13 2020
It’s 2020. Gone are the days where accessibility best practices were simply applied to avoid a lawsuit. Creating a website that is fully accessible to individuals with disabilities should be second nature to designers and developers. Most Americans use the Internet for everything from shopping to medical advice, so websites must be inclusive to the 50 million Americans living with a disability. Here's why.
posted by Sarah Viens
Marketing February 12 2020
99% of consumers check their email every day. Since email is the preferred method of communication from brands, email marketing strategies must continue to grow in order to be successful. Learn about the basics of email automation, and how it can best work for your company or institution.
posted by Carley Corraccio
Marketing, Strategy January 30 2020
Content marketing is an undeniably important tactic for your business. But without a proper plan, the time and resources you put into content creation can be fruitless. Learn more about how thoughtful content planning can maximize your campaigns in the eyes of the consumer.
posted by Ari Mason
Marketing, Strategy January 17 2020
For sites with content in multiple languages, optimizing the site for search engine rankings can be difficult. Search engines penalize websites when they have duplicate content, so if multilingual SEO best practices aren’t followed, a site can unintentionally drop in organic rankings. Explore SEO best practices for multi-language websites so that you can plan your site strategy accordingly.
posted by Carley Corraccio
Design, Marketing December 18 2019
Using animated GIFs in your social media marketing efforts can help engage audiences and positively impact results. Learn when and how to use animated GIFs successfully.
posted by Melissa Wilkinson
Design, Marketing, Strategy October 31 2019
When it comes to redesigning a website, it’s essential that your content drive your strategy and planning—both ahead of the redesign, during the redesign and after the site has launched. A content-first approach to site design or redesign is crucial to creating a five-star user experience. When you think critically about content before beginning your redesign, every element of your site becomes intentional.
posted by Ari Mason