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Marketing July 31 2018
Long gone are the days that target keywords could be simply inserted into a page to try to rank higher on search engines. Google updated its algorithms to be more user-centric so it can understand search intent. Learn more about the concept of semantic search and why it's vital to SEO.
posted by Alexandra Giarratano
Announcements, Marketing July 18 2018
Mobile-first indexing was formally released in March of 2018. Many website owners are just beginning to receive alerts that Google has recently enabled mobile-indexing for their site. Learn more about what this email alert means and how it may be affecting how your site is being indexed.
posted by Danielle Maglio
Marketing June 20 2018
Instagram is evolving. The tactics of creating short Instagram Stories or longer Instagram Live videos and turning them into a permanent Story Highlight is a great solution for adding an extra layer of branding while being able to showcase your top content longer-term on your profile page.
posted by Rachel Avery Conley
Marketing June 19 2018
Facebook's platform is constantly changing. It can be tough for social media marketers to keep up. However, if you are running Facebook ads or posting organic content for your business, make sure to prioritize these six action items for 2018. 
posted by ZAG Interactive
Marketing June 01 2018
To meet the ever-changing needs of clients in an increasingly online world, many integrated marketing firms – including ZAG Interactive – emerged as digital agencies. We define a “digital agency” as a company that combines the disciplines of strategy, design, technology and marketing to offer primarily interactive tactics for businesses to increase their bottom line. So, why should your organization consider partnering with a digital agency like ours? The answer lies in our experience, expertise, effectiveness and energy.
 
posted by Christopher Rinaldi
Marketing May 21 2018
Marketing automation has been a buzzword in the marketing space for a while now. The problem lies when an organization starts by choosing the marketing automation technology first. A better approach may be to start backwards: think of the business objectives and goals and how to achieve them before anything else.
posted by Rachel Avery Conley
Marketing, Strategy April 23 2018
Keyword research is the practice of researching common, industry-specific terms and phrases that are driving search traffic to search engine results pages. This is the time-tested first step in search engine optimization (SEO) for any website.
 
posted by Danielle Maglio