Digital Insights

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Marketing, Strategy April 21 2020
From account opening to daily money management and everything in between, banks and credit unions need to provide consumers with easy and efficient ways to handle their finances on their own, and get help from a human when they need it most.
posted by Brenna Kelliher
Marketing April 20 2020
As a financial institution you know the value of a good investment. You also know how competitive the market is for acquiring new customers and members. Learn how pay-per click advertising can allow your institution to attract targeted audiences immediately on relevant search terms, and importantly offer the ability to track results down to actual conversions.
posted by Danielle Maglio
Marketing April 10 2020
With the growing market of voice assistants and the advancements in voice recognition technology, conducting searches by voice will become even more widely used than it is now. As search engine marketers, it is important to stay ahead of this trend while continuing to implement traditional best practices that remain effective.
posted by Alexandra Giarratano
Marketing, Technology April 08 2020
Structured data is a technical SEO tactic that is rapidly driving competition on search engine results pages (SERPs). You have likely seen search results using schema code without noticing it – when you search for a brand name, a recipe and even upcoming events. Let us take you through an overview of how you can get started with structured data on your website.
posted by Danielle Maglio
Marketing, Strategy April 02 2020

While we are living in uncertain times, there’s a familiar “face” that can help establish a sense of normalcy with members and customers – your website. As the face of your financial institution, explore all the ways you can use your website to maintain relationships with audiences while the lobbies are closed.

posted by Brenna Kelliher
Marketing, Quality Assurance March 27 2020
There are now more ways than ever before to relay a message and communicate on a universal level, and video is one of the most popular. Explore this article to understand what will allow your video and audio transcripts to be most useful to audiences – resulting in a fair video user experience for all.
posted by Danielli Franquim
Marketing February 20 2020

The process of gathering the information required to write content might be something you’ve never considered, especially if it’s the first time you’re in charge of a website rebuild for your company. To make things go smoothly when working with a copywriter, consider these points and the rationale behind them.

posted by Douglas Malan